Responsibilities

• Technical Site Audits & Health: Conduct ongoing technical SEO audits across web properties to identify and fix crawl errors, indexation bottlenecks, render issues, broken links, and site architecture inefficiencies.
• Core Web Vitals & Speed: Partner with engineering teams to monitor and improve page load times, mobile performance, render-blocking scripts, and overall Core Web Vitals (LCP, INP, CLS).
• Information Architecture & Structuring: Optimize site navigation, XML sitemaps, robots.txt files, canonicalization, and internal link equity to maximize crawl budget and keyword visibility.
• JavaScript & Dynamic SEO: Audit and resolve rendering issues related to dynamic framework execution (React/Next.js/Node environment context).
• Structured Data: Implement and validate advanced Schema.org markup to expand rich snippet capabilities in search results.
• Log File Analysis: Analyze server logs to track search engine bot behavior, identify crawl budget waste, and optimize path priorities.
• Cross-Functional Collaboration: Serve as the technical SEO expert embedded within product and web development sprint workflows, ensuring technical SEO requirements are baked into every site release.
• Performance Tracking & Analytics: Monitor organic rankings, site metrics, and crawl stats using Google Search Console, Screaming Frog, and enterprise analytics; communicate findings to stakeholders.

Requirements

• Experience: 5-6+ years of dedicated technical SEO experience, ideally within e-commerce, telehealth, or high-volume DTC web platforms.
• Technical Proficiency: Deep understanding of HTML, CSS, JavaScript (client-side vs. server-side rendering), HTTP status codes, and web hosting architectures.
• Tooling Expertise: Advanced hands-on experience with technical SEO toolsets, including:
• Google Search Console & Google Analytics 4 (GA4)
• Crawling tools (Screaming Frog, Deepcrawl/Lumar, Botify)
• SEO Suites (Ahrefs, Semrush, Moz)
• Speed & Performance tools (Lighthouse, PageSpeed Insights, WebPageTest)
• Problem-Solving: Strong analytical abilities to spot trends in raw data and convert technical issues into prioritized tickets for developers.
• Communication: Ability to distill complex technical SEO needs into clear visual specs, stories, and business cases for product managers and engineers.
• Local Presence: Located in Austin, TX area for hybrid/in-office collaboration.