Responsibilities

• Research and recommend SEO priorities for dealership websites within the strategic direction established by the Digital Marketing Manager.
• Conduct keyword, competitor, search-intent, and content-gap research to identify qualified organic-growth opportunities.
• Translate findings into prioritized recommendations, tickets, briefs, and measurable implementation plans.
• Coordinate with the PPC vendor on keyword focus, organic gaps, search intent, landing-page opportunities, and complementary paid and organic efforts.
• Directly update metadata, headings, internal links, page structure, and approved on-page content through dealership CMS tools.
• Optimize existing content for search intent, clarity, factual accuracy, and natural keyword use.
• Occasionally write or substantially reshape website and landing-page copy using approved vehicle specifications and source materials.
• Preserve source accuracy, OEM requirements, and brand guidance; do not introduce unsupported vehicle or offer claims.
• Apply content-level accessibility practices, including logical heading structure, useful alt-text recommendations, and descriptive links.
• Audit crawlability, indexation, Core Web Vitals, broken links, redirects, duplicate content, canonicals, XML sitemaps, robots directives, schema, and related technical health signals.

Requirements

• At least two years of hands-on SEO experience or equivalent demonstrated work across technical audits, on-page optimization, analytics, and reporting.
• Practical experience with Google Search Console, GA4, Semrush, and website CMS tools.
• Working knowledge of crawlability, indexation, redirects, canonicals, sitemaps, robots directives, schema, Core Web Vitals, and HTML/CSS fundamentals.
• Ability to interpret performance data and turn findings into clear recommendations and implementation requirements.
• Strong written communication and the ability to produce accurate, source-backed website copy.
• Strong organization, QA discipline, and judgment about change risk and escalation.
• Experience collaborating with developers, website vendors, and paid-media partners.

Preferred

• Preferred experience with Profound or other AI-search visibility platforms.
• Preferred experience supporting website migrations, multi-location SEO, or dealership websites.
• Preferred Automotive SEO or OEM-compliance experience.

Benefits

• Opportunity to work in a cohesive and supportive team environment
• Comprehensive insurance plans - medical, dental, vision, life insurance, health savings account, and flexible savings account
• 401(k) plus match
• Unlimited professional training opportunities
• Paid vacation days, sick days, and holidays
• Opportunity for advancement in a growing company
• Brand new, state-of-the-art facilities and equipment