Responsibilities

• Develop and execute effective off-page SEO and link-building strategies.
• Research relevant websites, publishers, blogs, and online platforms for link opportunities.
• Conduct targeted outreach campaigns to secure high-quality backlinks.
• Build and maintain relationships with website owners, publishers, journalists, and industry contacts.
• Evaluate backlink opportunities based on relevance, authority, quality, and SEO value.
• Create and manage outreach campaigns designed to increase website authority and organic visibility.
• Monitor backlink profiles and identify opportunities for growth or improvement.
• Track outreach activity, placements, response rates, and campaign performance.
• Collaborate with content and SEO teams to identify content assets suitable for link acquisition.
• Stay informed about search engine developments, SEO best practices, and evolving link-building strategies.

Requirements

• 2+ years of hands-on experience in link building or off-page SEO.
• Strong understanding of SEO fundamentals and backlink strategies.
• Experience with email outreach and relationship building.
• Strong written and verbal communication skills.
• Excellent research and organizational abilities.
• Ability to identify valuable and relevant link-building opportunities.
• Strong attention to detail.
• Ability to work independently in a remote environment.
• Data-driven approach to evaluating SEO performance and campaign results.

Preferred

• Experience with SEO tools such as Ahrefs, SEMrush, Moz, or similar platforms.
• Familiarity with competitor backlink analysis.
• Experience with digital PR or content-driven link acquisition.
• Understanding of domain authority, link relevance, anchor text, and backlink quality.
• Experience working with content teams on linkable assets.
• Strong knowledge of current search engine optimization trends.

Benefits

• Comprehensive health benefits.
• Learning and professional development budget.
• Fully remote work environment.
• Opportunity to work with a passionate team focused on improving access to higher education.
• Opportunities to develop expertise in SEO, digital outreach, and online growth.