AwayDay

SEO Specialist

USA (Unknown)

$60K/yr - $80K/yr (Est.)Mid Level3+ years expFull time

Posted 6 weeks ago

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Job Summary

Own the end-to-end SEO roadmap for owner acquisition and real estate sales, translating search intent into high-converting pages and content while coordinating with developers and content teams to fix technical issues and improve page experiences.

  • Growth-oriented SEO ownership: roadmap to capture high-intent demand across owner, buyer, and investment-property audiences.
  • Channel & capability: on-page, technical, local, and AI search with structured data and site-wide health checks.

Job Description

Responsibilities
  • SEO Strategy, Research & New Page Development (~10%)
  • Own and develop the SEO strategy and roadmap for owner acquisition and real estate sales, in partnership with the SEO Manager.
  • Plan and prioritize new landing pages, location hubs, and content that capture high-intent and top-of-funnel demand.
  • Conduct keyword and market research across owner, buyer, and investment-property search intent.
  • Build SEO requirements and briefs for new pages, and partner with content resources on production.
  • Map keywords and intent to the right page types, and recommend URL structures.
  • Analyze SERPs and competitors to identify ranking gaps and content opportunities.
  • Technical SEO (~20%)
  • Conduct regular technical scans and aggregate findings across tools, including SEMrush, Screaming Frog, and Google Search Console.
  • Prioritize issues by impact, then assign and coordinate fixes with internal and dev teams.
Requirements
  • 3 to 5 years of hands-on SEO experience across on-page, technical, local, and off-page SEO.
  • Strong grasp of SEO fundamentals, including crawling, indexing, ranking factors, search intent, and EEAT.
  • Hands-on technical SEO experience implementing and coordinating fixes with dev teams.
  • Experience in planning, developing, and optimizing landing pages and content for organic growth.
  • Experience with local SEO and Google Business Profile.
  • Familiarity with AI search, GEO, and LLM visibility, including AI Overviews, entity optimization, and answer-first formats.
  • Comfort using AI tools such as ChatGPT, Claude, or Perplexity in SEO workflows.
  • Proficiency with SEMrush, Screaming Frog, GA4, and Google Search Console.
  • Ability to read analytics and backlink data and turn it into action.
  • A long-term mindset that favors sustainable strategies over shortcuts and quick wins.
Preferred
  • Experience in vacation rental, hospitality, travel, or real estate.
  • Experience driving leads, owner acquisition, or sales through SEO.
  • A strong feel for EEAT and trust signals in higher-stakes niches.
Benefits
  • Be part of a fast-growing company with opportunities for advancement.
  • Full-time employees receive PTO, 401K participation, health insurance, and life insurance.
  • Work in a dynamic, team-oriented environment where your contributions make a direct impact.

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