Responsibilities

• Serves as the primary escalation point for complex client and internal SEO issues across offshore-supported campaigns
• Manages and resolves client escalations with urgency, professionalism, and clear communication in timely and compliant manner
• Oversee and audits SEO campaign quality to ensure technical accuracy, best practice adherence, and process compliance
• Leads optimization projects that require advanced diagnosis beyond standard execution workflows
• Establishes, documents, and refines implementation instructions and SOPs to ensure consistent offshore delivery
• Owns quality assurance frameworks across metadata, technical fixes, content deployment, internal linking, and structured data implementation
• Oversees KPI collection and tracking across the portfolio ensuring performance data integrity and reporting accuracy in order to drive continuous improvement of SEO service execution.
• Analyzes KPI fluctuations and trends, determining and communicating clear root cause analysis and recommends corrective actions including but not limited to:
• Collaborates with managers to reinforce accountability and performance standards across offshore teams
• Develops and maintains training materials to improve implementation accuracy, efficiency, and quality
• Supports onboarding and upskilling initiatives for offshore SEO specialists
• Builds and maintains a continuous improvement roadmap for the SEO service model and execution processes
• Partners with client-facing teams to help navigate performance volatility, algorithm changes, and technical challenges
• Maintains documentation of audits, escalations, and systemic process improvements

Requirements

• 4+ years of experience in technical SEO, campaign management, or SEO operations
• Strong understanding of on-page, technical SEO, and multi-location or enterprise SEO environments
• Proficiency and expertise using tools such as Google Search Console, Google Analytics, Screaming Frog, SEMrush, or similar
• Ability to interpret KPIs and clearly articulate performance drivers, declines, and anomalies
• Demonstrated experience handling client escalations and sensitive performance issues
• Strong process-oriented mindset with the ability to build scalable frameworks
• Excellent written and verbal communication skills
• High attention to detail and strong quality control standards
• Ability to operate with urgency while maintaining composure under pressure
• Ownership mentality with accountability for portfolio-level outcomes
• Possess strong Project Management skills

Preferred

• Experience managing large portfolios (40+ accounts or multi-location programs)
• Background in operational process design or service quality management
• Experience building training programs or internal knowledge bases
• Exposure to franchise or enterprise SEO environments
• Experience presenting performance insights to senior internal stakeholders