SEO & PPC Specialist for Vacation Rental Marketing Agency

North Carolina, USA (Remote)

Salary Not AvailableMid Level2+ years expFull time

Posted 4 months ago

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Job Summary

Drive SEO and PPC for vacation-rental clients at an agency, owning full-funnel optimization from audits to ad campaigns.

  • Own SEO and Google Ads programs for multiple vacation rental clients.
  • Must-have: 2+ years hands-on SEO/PPC with GA4, GSC, and a toolset (SEMrush/Ahrefs/Moz).
  • Standout: Fully remote, small team, long-tenured clients.

Job Description

Responsibilities

  • Developing and executing SEO strategies that move the needle — we're talking title tags, content, on-page optimization, technical audits, the whole playbook, not just blog posts nobody reads
  • Building, managing, and optimizing Google Ads campaigns focused on new customer acquisition, not just burning budget on branded terms. Ever spent $50,000+ a month of clients' money? Let's talk.
  • Digging into analytics to figure out what's actually driving bookings, not just traffic
  • Presenting results and strategy to clients in plain English — they don't need a lecture on quality scores, they need to know what's working
  • Collaborating with our internal team to evaluate sites and help shape new client proposals

Requirements

  • 2+ years of hands-on SEO and/or PPC experience — agency-side experience is a big plus
  • You know your way around Google Analytics (GA4), Google Ads, Google Search Console, and at least a couple of tools like SEMrush, Ahrefs, or Moz
  • Strong enough communication skills that clients actually look forward to your calls
  • An analytical brain that doesn't just pull reports — it reads them and acts on them
  • Self-directed and organized enough to manage multiple clients without things falling through the cracks

Preferred

  • Vacation rental industry knowledge is a bonus, but not required — we'll teach you what you need to know

Benefits

  • Full-time, fully remote, flexible schedule, no corporate over-the-shoulder-peeking.
  • A small, tight team where you'll actually matter — not a number in a 200-person department
  • 27 years of industry knowledge to learn from, and clients who've been with us for years because we deliver
ICND logo

ICND

ICND is the premiere website development and digital marketing agency for vacation rental management companies. With more peak performing and conversion driven websites than any other company in the industry, ICND will take your direct bookings to incredible heights. We are consistently “first-to-market” with features and functionality that drive conversions like urgency features, remind me to book, flexible dates, and many others.Since 1999 we have housed an award-winning team of programmers, designers, SEO marketers, and PPC managers all under a single roof. We work together to efficiently save your company money while increasing your online presence, and more importantly, your revenue. We are not here to just make you money, we are here to make you known & dominate your market. Property management companies come to us when they want to go from “below page 1” to “selling out all year round”.Let us show you just how high we can make your business outperform the competition.

Founded in 1999
Ocean Isle Beach, North Carolina, USA
51 employees (21 in marketing)

Traffic Signals

Monthly Visitors
2.3K
Traffic Source Mix
Search
50.8%
Direct
29.6%
Referral
4.9%
Social
13.5%
Paid
1.2%

Headcount Trend

Current headcount: ~51

Marketing Team

Marketing Team Size
20 (39% of company)