SEO & Organic Growth Manager at Gabb | Lehi, UT

Gabb

SEO & Organic Growth Manager

Lehi, UT (On-site)

Salary Not AvailableMid Level7+ years expFull time

Posted 4 months ago

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Job Summary

Drive organic search strategy and execution for Gabb, leading technical SEO, content optimization, and cross-functional collaboration to grow non-branded traffic.

Must-have: 5-7 years of hands-on SEO in a growth marketing role with measurable non-branded traffic growth.
Standout: Deep experience with semantic/entity SEO, GEO and AI search, and content clustering for a consumer brand.

Job Description

Responsibilities

Audit and evolve Gabb’s organic search strategy — assess existing keyword targeting, content structure, and channel performance, then define a roadmap with measurable targets for non-branded organic traffic, share of voice, and conversion
Conduct comprehensive SEO audits across Gabb.com: technical health, content gaps, site architecture, internal linking, and Core Web Vitals
Develop and maintain a keyword and topical authority framework that maps to Gabb’s customer acquisition funnel — from parent awareness to device purchase to service upsell
Define and track KPIs: organic sessions, keyword rankings, click-through rate, domain authority trajectory, and assisted conversions from organic
Own technical SEO execution: crawl health, indexation, structured data/schema markup, page speed, mobile optimization, and canonicalization
Perform regular landing page and blog content audits; identify and prioritize refresh opportunities based on traffic decay, ranking gaps, and conversion data
Optimize title tags, headers, and meta descriptions with a rigorous, test-and-iterate mindset
Work with WordPress (primary CMS) and collaborate with developers on technical implementation; a working understanding of SEO-relevant HTML is required, with familiarity with CSS and JavaScript a plus
Partner with copywriters and content editors to define SEO-optimized content briefs grounded in semantic and entity-based keyword research
Build content hierarchies and topic clusters that establish Gabb as an authoritative voice in family technology, child safety, and digital wellness

Requirements

5-7 years of hands-on SEO experience in a growth marketing role, ideally within a consumer brand or e-commerce environment
Demonstrated track record of measurably growing non-branded organic traffic and improving keyword rankings — specific examples and metrics expected
Deep fluency in SEO tooling: Google Search Console, Ahrefs or SEMrush, Screaming Frog, and Google Analytics/GA4
Strong command of technical SEO: crawl analysis, structured data, Core Web Vitals, indexation management, and site architecture
Experience building content strategies using semantic SEO, entity modeling, and topic cluster frameworks
Meaningful familiarity with GEO and AI search optimization — not just awareness, but hands-on experimentation
Proficiency in WordPress; comfort working with developers on technical implementation tasks
Ability to write or direct high-quality SEO copy: title tags, meta descriptions, headers, and content briefs

Benefits

Mission-driven company protecting kids and making a real difference for families
Competitive compensation
Generous insurance coverage (up to 100% of premiums based on tenure)
401(k) with employer match
Unlimited PTO and flexible scheduling
Stock options
Pet insurance
An energetic, collaborative culture — and the best coworkers around

Gabb

We believe children deserve age-appropriate technology solutions that protect them from harmful content and destructive habits while enabling healthy growth and development. Our mission is to protect children, connect kids to families and encourage life outside the screen.

Founded in 2018

Lehi, Utah, USA

279 employees (50 in marketing)

gabb.com