SEO Optimization Specialist

Denver, CO (On-site)

$43K/yr – $53K/yrMid Level1+ years expFull time

Posted 5 days ago

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Job Summary

Owns end-to-end SEO strategy and content optimization for an e‑commerce platform, driving visibility, traffic, and conversions across online and in-store channels.

Lead keyword research and content optimization aligned with business goals
Guide technical audits, analytics, and CRO to improve performance

Job Description

Responsibilities

Conduct thorough keyword research and develop targeted SEO strategies aligned with business goals
Optimize website content, metadata, and HTML elements to improve search engine rankings
Perform technical SEO audits to identify and resolve website issues related to crawlability, indexing, and site speed
Manage and enhance website content to ensure optimal performance
Utilize SEO tools including Google Search Console, Google Analytics, Adobe Analytics, and SEM tools for analysis and reporting
Build high-quality backlinks through effective link building campaigns while adhering to best practices
Monitor web analytics reports to evaluate campaign performance and identify opportunities for improvement
Implement conversion rate optimization (CRO) techniques to increase online sales, in-store traffic, and customer engagement
Manage social media integration and ensure consistent branding across digital channels
Collaborate with buyers, leadership, and content creators to optimize SEO content for maximum visibility and engagement on-line and in our stores

Requirements

Proven experience in search engine optimization (SEO) strategy development and implementation
Strong technical marketing experience with proficiency in HTML, CSS, JavaScript, and website management platforms such as WordPress
Expertise in using SEO tools including Google Search Console, Google Analytics, Adobe Analytics, Google Tag Manager, and other relevant software
Knowledge of web analytics reporting for data-driven decision making
Familiarity with content management systems (CMS) and e-commerce platforms
Ability to perform comprehensive SEO analysis including keyword research, metadata optimization, and technical audits
Experience with conversion optimization techniques (CRO) and web analytics tools
Excellent communication skills for cross-team collaboration in digital marketing initiatives
Understanding of social media management strategies related to SEO efforts
Strong organizational skills with attention to detail in managing multiple campaigns