Responsibilities

• Own and execute local SEO strategy across multi-location client accounts, including Google Business Profile (GBP/GMB) optimization, Yelp, and other directory/citation management
• Conduct and present SEO audits with clear, actionable recommendations, including both technical and content-driven SEO opportunities
• Proactively bring strategic recommendations to partners and the internal team; you should be the one initiating the conversation about what to do next
• Develop and optimize location pages with geo-targeted content, local keywords, and service-area relevance
• Manage NAP (Name, Address, Phone) consistency and citation management across all relevant platforms
• Implement and monitor schema markup for local businesses (location, hours, services, etc.)
• Stay current on AEO (Answer Engine Optimization) and AI-driven search changes, and bring forward relevant strategy adjustments
• Track, analyze, and report on SEO KPIs including local pack rankings, organic traffic, CTR, and conversions, frequency varies by client
• Identify trends and present recommendations for evolving strategies before the client needs to ask
• Collaborate with CX/project managers, content team, and vendor partners as needed

Requirements

• 3–8 years of SEO experience (minimum 3 years required)
• Demonstrated experience managing SEO for multi-location businesses at a corporate or agency level (e.g., franchise brands, healthcare networks, retail chains)
• Hands-on experience with Google Business Profile management across 10+ locations
• Proven track record improving local pack visibility and organic traffic
• Experience with citation/directory management platforms
• Some exposure to AEO and AI-driven search strategies preferred
• WordPress experience (2+ years preferred)
• Experience with Wrike or similar PM software is a plus

Preferred

• AEO / AI engine optimization (emerging, but expected awareness)
• Wrike or similar PM software is a plus
• WordPress experience (2+ years preferred)
• Some exposure to AEO and AI-driven search strategies preferred

Benefits

• Medical plan options with SSDM contributing to premiums, plus dental and vision coverage
• 401(k) with company match up to 3% of contributions is available after 90 days
• 12 days PTO annually, available after 90 days of employment
• Paid Holidays: New Year\u2019s Day, Good Friday, Memorial Day, Independence Day, Labor Day, Thanksgiving, Christmas Eve, and Christmas Day
• Hybrid work schedule, most Wednesdays are work from home