SEO Manager (Remote – U.S. Based)

USA (Remote)

$74K/yr - $82K/yr (Est.)Mid Level3+ years expFull time

Posted 6 weeks ago

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Job Summary

Own a full stack SEO program for law firms, from strategy to execution, delivering measurable growth in organic traffic and qualified leads.

  • Growth ownership: develop and drive SEO strategies, roadmaps, and prioritization for multiple clients.
  • Technical and content integration: lead technical audits with developers and collaborate with writers to fuel content that ranks and converts.
  • Measurement and storytelling: monitor rankings, traffic, leads, and KPIs with clear, stakeholder-ready insights.

Job Description

Own and optimize law firm SEO programs from strategy through execution, aligning technical fixes, content, and analytics to lift organic visibility and inbound leads.

  • Responsibilities: SEO strategy for multiple clients; keyword research, audits, and roadmaps; track rankings, traffic, leads, and conversions; identify growth opportunities; leverage SEO tools to measure success; conduct technical audits and work with developers; collaborate with writers on content strategies; optimize metadata, internal links, architecture, and content; monitor backlinks and domain authority; report KPIs and provide actionable insights; stay current with algorithm updates and AI trends; clearly communicate strategy and results; support agency-wide marketing initiatives and cross-functional projects.
  • Requirements: 3+ years of SEO experience with demonstrated results; strong on-page, off-page, local, and technical SEO; proficient with SEMrush, Ahrefs, Screaming Frog, GSC, GA4, GTM, and Google Business Profile; experience identifying technical issues, content opportunities, and backlink gaps; solid understanding of ranking factors and SEO best practices; data analysis with actionable recommendations; WordPress and common SEO plugins; familiarity with HTML/CSS/schema markup; excellent communication and project management; able to work independently in a remote environment; US residency/work authorization; experience with law firms is a plus.
  • Preferred: Strategic thinker who is comfortable getting hands dirty; enjoy data-driven growth opportunities; stay ahead of industry trends and updates; enjoy testing and optimization; own results and seek continuous improvement; passion for digital marketing and helping businesses grow; positive, collaborative teammate.
  • Benefits: 401(k) with company contributions after 1 year; Health insurance 50% covered by company; dental and vision options; 9 paid holidays; 10 days PTO; sick time separate from PTO.
GAVL logo

GAVL

We’re a full-service marketing agency specializing in law firm growth — combining cinematic video, SEO, web design, content development and social media strategy. At GAVL, we are committed to your success. Our U.S. based team is built on real industry experience and was founded by legal and marketing professionals. We understand what it takes to run successful, expanding legal practices. We’re in this with you for the long haul, staying agile as the legal landscape changes. Just as you're committed to telling your clients' stories, we're committed to telling your story to anyone in need of a lawyer. Services: - Legal marketing strategy - SEO that ranks - Custom web design - no page builders - Social media & paid advertising - Cinematic video production - 100% no AI content - real humans, real results Grow with strategic marketing that delivers real results with GAVL.

Founded in 2016
Williamsport, Pennsylvania, USA
17 employees (7 in marketing)

Traffic Signals

Monthly Visitors
2.6K
Monthly Google Ads Budget
$4.8K
Traffic Source Mix
Search
50.6%
Direct
29.1%
Referral
4.9%
Social
13%
Paid
2.3%

Headcount Trend

Current headcount: ~17

Marketing Team

Marketing Team Size
7 (41% of company)
Median Career Experience
12 years
Median Tenure
2.7 years
Marketing Roles Posted (Last 30 Days)
1