Responsibilities

• Develop and execute an SEO and AEO strategy aligned to PLG and SLG revenue goals.
• Prioritize keyword and topic coverage based on buyer intent, pipeline potential, and product activation signals — not just search volume.
• Ensure organic search strategy is tightly connected to global GTM priorities and campaign themes.
• Stay ahead of the evolving search landscape, including AI-generated answers, LLM-based discovery, and zero-click search behavior.
• Collaborate with content, product marketing, and demand generation teams to execute multi-channel programs that amplify organic reach, including:
• SEO-driven content and landing pages
• Technical documentation and developer-focused search assets
• AEO-optimized content structured for AI answer surfaces
• Always-on content programs tied to product and campaign priorities
• Ensure organic content supports the full funnel — from first discovery to deal acceleration.
• Own the connection between organic traffic and revenue outcomes:
• Map high-intent search journeys to product signup and activation flows

Requirements

• 6–10+ years in SEO, organic growth, or content marketing in B2B SaaS.
• Proven track record of connecting organic search to pipeline and revenue — not just traffic metrics.
• Experience with both PLG and SLG go-to-market models.
• Familiarity with AEO, AI search surfaces, and the evolving role of LLMs in buyer discovery.
• Strong background in technical SEO and working cross-functionally with engineering and content teams.
• Thinks in terms of pipeline, accounts, and revenue — not just rankings or sessions.
• Deep understanding of search intent mapping across the full B2B funnel.
• Comfortable operating across strategy and hands-on execution.
• Data-driven, with a clear view of what drives performance and how to measure it accurately.
• Able to simplify complexity, prioritize ruthlessly, and execute with focus.

Benefits

• full medical coverage
• flexible PTO
• wellness reimbursement
• monthly lunch stipend
• wellness programs
• team-building events
• donation-matching program