Responsibilities

• Strategy Ownership: Develop, lead, and continuously refine a holistic SEO strategy (including both content and technical SEO) that drives qualified traffic, rankings, and pipeline.
• Execution & Optimization: Balance hands-on execution (keyword research, on-page optimization, technical audits, etc.) with guiding agency partners and internal teams.
• Agency & Vendor Management: Collaborate with SEO, link-building, and analytics agencies to deliver against KPIs, ensuring external efforts align with broader marketing goals.
• Cross-functional Collaboration: Partner with content, product marketing, PR, and web development to create optimized assets, improve site architecture, and support launches.
• Technical SEO: Conduct audits, oversee site health, resolve crawl/indexing issues, optimize site speed, and more.
• Content SEO: Drive keyword research, content gap analysis, and optimization strategies across product pages, blogs, glossaries, and thought-leadership. Work cross-functionally to drive SEO content calendar.
• Emerging Search (AEO + GEO): Experiment with and implement tactics that improve visibility in AI-powered search engines and generative results.
• Measurement: Track performance using analytics and SEO tools, across SEMrush, Google Analytics, and more, to provide insights to leadership, and continually iterate strategy based on results.
• Continuous Improvement & Innovation: Stay up-to-date with the latest trends and changes in B2B digital marketing, SEO, GEO and AEO. Implement best practices and innovative tactics to drive new leads and improve website and SEO performance.