SEO Manager

Boston, MA (On-site)

$75K/yr – $175K/yrMid Level5+ years expFull time

Posted 5 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own and evolve Appian's organic discovery across AI and traditional search, off-site authority, and high-value third-party ecosystems to lift non-paid visibility and referral impact.

  • Lead organic discovery strategy: AI search, LLMs, answer engines, and traditional search channels.
  • Build and strengthen off-site authority through contextual citations, high-quality mentions, backlinks, and editorial opportunities.
  • Coordinate with PR, content, and partnerships to maximize search value from editorials, press releases, and executive thought leadership.

Job Description

Own and evolve Appian's organic discovery across AI and traditional search, off-site authority, and high-value third-party ecosystems to lift non-paid visibility and referral impact.

  • Lead organic discovery strategy: AI search, LLMs, answer engines, and traditional search channels.
  • Build and strengthen off-site authority through contextual citations, high-quality mentions, backlinks, and editorial opportunities.
  • Coordinate with PR, content, and partnerships to maximize search value from editorials, press releases, and executive thought leadership.
Appian Corporation  logo

Appian Corporation

Appian Corp is an architecture & planning company based out of 136 Worcester St, Wellesley, Massachusetts, United States.

Wellesley Hills, Massachusetts, USA

Traffic Signals

Monthly Visitors
293.3K
Monthly Google Ads Budget
$68.4K
Traffic Source Mix
Search
47.7%
Direct
40.6%
Referral
8.4%
Social
1.8%
Paid
1.4%

Marketing Team

Median Career Experience
10 years
Median Tenure
1.2 years
Marketing Roles Posted (Last 30 Days)
4