SEO Lead at Anthropic | San Francisco, CA | $255K/yr – $320K/yr

Anthropic

SEO Lead

San Francisco, CA (Hybrid)

$255K/yr – $320K/yrSenior Level8+ years expFull time

Posted 1 month ago

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Job Summary

Own the SEO engine for a developer-focused SaaS, leading technical SEO, internationalization, and content strategy to drive organic discovery across docs, AI-related search, and developer content, with heavy emphasis on experiments, dashboards, and collaboration with engineering and product marketing.

Build and own the technical SEO stack: crawl budgets, migrations, redirects, JSON-LD, and Core Web Vitals.
Own the content roadmap and IA for developers and enterprise buyers, aligning with PMM, DevRel, and education teams.
Establish SEO observability, experiments, and dashboards to measure search visibility and impact on product discovery.

Job Description

Own technical SEO strategy and execution across all Anthropic web properties
Implement and maintain sitemaps, structured data (JSON-LD), canonical tags, redirect strategies, and robots.txt across multiple domains
Optimize site speed, mobile performance, and Core Web Vitals across documentation and marketing properties
Monitor crawl efficiency, indexing status, and search performance using Google Search Console and log file analysis
Establish SEO observability and monitoring infrastructure with automated alerting for technical issues
Develop and maintain the SEO playbook for international expansion, including hreflang implementation and localized content optimization
Build and own the content roadmap — spanning developers, enterprise decision-makers, and prosumers — to support organic discovery of our core products by partnering with product marketing, developer relations, education teams, and more
Audit and optimize documentation search rankings and information architecture for developer-focused content
Partner with engineering teams on documentation platform configuration and optimization
Build SEO best practices directly into content management and documentation workflows
Optimize content structure and markup for AI Overviews and other LLM-powered search experiences
Build and maintain dashboards (Google Analytics 4, BigQuery, Hex) to track search visibility, rankings, and organic traffic
Conduct regular technical audits using tools like Screaming Frog, Ahrefs, SEMrush, and Google Search Console
Design, execute, and analyze A/B and multivariate experiments across key conversion flows (signup, onboarding, upgrade) using experimentation platforms like Statsig
Define experiment hypotheses, ensure statistical rigor in test design and analysis, and translate results into actionable recommendations
Monitor and analyze performance in AI-powered search environments, including AI Overviews and other answer engines
Collaborate with engineering teams on platform implementation, CDN configuration, and web infrastructure decisions
Partner with content and product marketing teams on information architecture, content strategy, and messaging optimization for search intent
Coordinate with data science and analytics on measurement, reporting, and user behavior insights
Present SEO performance, experiment results, and strategic recommendations to leadership and cross-functional stakeholders

8+ years of technical SEO experience, ideally at a developer tools, SaaS, or technical product company
Have deep understanding of how search engines crawl, render, and index JavaScript-heavy sites and static site generators
Have expertise in complex technical SEO challenges: site migrations, canonicalization, redirect strategies, and duplicate content resolution
Have strong knowledge of HTTP status codes, CDN configuration, DNS, and web infrastructure
Are proficient with HTML and CSS, with the ability to review code for SEO issues
Have hands-on experience with SEO tools (Screaming Frog, Ahrefs, SEMrush) and Google Search Console, including log file analysis and crawl budget optimization
Have experience optimizing documentation sites and technical content for developer audiences
Take a data-driven approach to identifying and prioritizing SEO opportunities using analytics and crawl data
Have experience running controlled experiments on websites, with a solid understanding of statistical significance, sample sizing, and test design
Have strong project management skills and can manage multiple technical initiatives simultaneously
Communicate effectively and can influence cross-functional stakeholders, including engineering teams

Experience with documentation platforms (Mintlify, Docusaurus, GitBook, ReadMe)
Familiarity with JavaScript frameworks and modern web development stacks
Experience with Cloudflare CDN configuration and optimization

Anthropic is a public benefit corporation headquartered in San Francisco. We offer competitive compensation and benefits, optional equity donation matching, generous vacation and parental leave, flexible working hours, and a lovely office space in which to collaborate with colleagues.

Anthropic

4.3 Glassdoor

We're an AI research company that builds reliable, interpretable, and steerable AI systems. Our first product is Claude, an AI assistant for tasks at any scale.Our research interests span multiple areas including natural language, human feedback, scaling laws, reinforcement learning, code generation, and interpretability.

Founded in 2021

3K employees (168 in marketing)

www.anthropic.com

82% recommend to a friend