SEO GEO Strategist at FatCat Strategies | Raleigh, NC

FatCat Strategies

SEO GEO Strategist

Raleigh, NC (Hybrid)

Salary Not AvailableMid Level3+ years expPart time

Posted 2 months ago

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Job Summary

Own end-to-end SEO optimization across technical, content, and AI-influenced search to drive organic growth, while building scalable processes and sharing knowledge across teams.

Manage and optimize technical SEO, WordPress sites, schema, and Core Web Vitals to improve visibility and performance.
Run structured SEO experiments and leverage AI prompts, chunking, and AI-driven analysis to boost rankings and lead volume.
Build scalable SEO systems, automation (Make.com), and internal knowledge base to guide clients and the team.

Job Description

Responsibilities

Lead SEO strategy, execution, and optimization across diverse client portfolios.
Monitor and improve KPIs such as organic traffic, keyword rankings, visibility, and lead volume.
Oversee performance across both technical and content-driven SEO initiatives.
Test and refine strategies involving: Prompt engineering & testing for AI tools and SERP analysis.
Embedding knowledge and chunk analysis to improve AI discoverability.
Featured snippets, AI summaries, and emerging SERP experiences.
Run structured SEO experiments with measurable impact.
Leverage automation tools (like Make.com ) to improve efficiency.
Be the voice of SEO updates, algorithm changes, AI shifts, new tools.
Turn insights into actionable strategy adjustments for the team and clients.

Requirements

3–5 years of experience in SEO with technical, content, and strategic depth.
Proficiency in SEO tools: Ahrefs, SEMrush, Screaming Frog, GSC, Looker Studio, Google Analytics.
Technical SEO expertise, especially in WordPress environments.
Strong fluency in schema markup and structured data implementation.
Experience in Generative Engine Optimization + AI LLM-powered tools, GPT APIs, and AI-influenced search behavior.
Familiarity with embedding concepts, chunk analysis, and prompt testing.
A builder mindset; self-directed, curious, and systems-oriented.
Excellent written and verbal communication skills.
Work Location: Hybrid in Raleigh, NC (must be able to work on-site multiple days per week)
This role will be strictly in person only for the beginning of your employment until we’re both comfortable with being virtual part-time.
Schedule: Monday - Friday, hours flexible between 8:00am - 6:00pm

FatCat Strategies

FatCat Strategies is a full-service marketing partner for home improvement contractors who deserve transparent results and accountability. We don’t just generate leads—we show you where they came from, how much they cost, and whether they’re worth your time. With full access to your accounts, clear reporting, and a team that understands your industry, you’ll finally have marketing you can trust.

Founded in 2002

Raleigh, North Carolina, USA

15 employees (11 in marketing)

fatcatstrategies.com