SEO + GEO Strategist at FatCat Strategies | Raleigh, NC

FatCat Strategies

SEO + GEO Strategist

Raleigh, NC (Hybrid)

Salary Not AvailableSenior Level3+ years expFull time

Posted 2 months ago

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Job Summary

Own the core SEO engine, combining technical audits, AI-enhanced optimization, and scalable systems to lift organic visibility and lead volume across client portfolios.

Own: Strategy, testing, and optimization of technical and content SEO, including AI-driven SERP improvements and non-traditional visibility opportunities.
Scale: Build automation, structured experiments, schema, and data-driven processes to drive measurable improvements and transparent reporting.
Collaborate: Establish QA, training, and cross-functional workflows with developers, designers, and clients to sustain high-quality delivery.

Job Description

Responsibilities

Lead SEO strategy, execution, and optimization across diverse client portfolios.
Monitor and improve KPIs such as organic traffic, keyword rankings, visibility, and lead volume.
Oversee performance across technical and content-driven SEO initiatives.
Test and refine AI & SEO strategies (prompt engineering for AI tools and SERP analysis).
Embedding knowledge and chunk analysis to improve AI discoverability.
Featured snippets, AI summaries, and emerging SERP experiences.
Explore opportunities to capture visibility in non-traditional search spaces (e.g., Reddit, forums, chatbots).
Run structured SEO experiments with measurable impact.
Leverage automation tools (like Make.com) to improve efficiency.
Be the voice of SEO updates, algorithm changes, AI shifts, new tools.

Requirements

3–5 years of experience in SEO with technical, content, and strategic depth.
Proficiency in SEO tools: Ahrefs, SEMrush, Screaming Frog, GSC, Looker Studio, Google Analytics.
Technical SEO expertise, especially in WordPress environments.
Strong fluency in schema markup and structured data implementation.
Experience in Generative Engine Optimization + AI LLM-powered tools, GPT APIs, and AI-influenced search behavior.
Familiarity with embedding concepts, chunk analysis, and prompt testing.
A builder mindset; self-directed, curious, and systems-oriented.
Excellent written and verbal communication skills.
Work Location: Hybrid in Raleigh, NC (must be able to work on-site multiple days per week)
This role will be strictly in person only for the beginning of your employment until we\u2019re both comfortable with being virtual part-time.

FatCat Strategies

FatCat Strategies is a full-service marketing partner for home improvement contractors who deserve transparent results and accountability. We don’t just generate leads—we show you where they came from, how much they cost, and whether they’re worth your time. With full access to your accounts, clear reporting, and a team that understands your industry, you’ll finally have marketing you can trust.

Founded in 2002

Raleigh, North Carolina, USA

15 employees (11 in marketing)

fatcatstrategies.com