SEO, GEO & Content Strategist at RPI Print | Tukwila, WA | $72K/yr – $82K/yr

RPI Print

SEO, GEO & Content Strategist

Tukwila, WA (Remote)

$72K/yr – $82K/yrMid Level3+ years expFull time

Posted 2 months ago

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Job Summary

Own AI-friendly content creation and technical SEO work that drives AI citation and pages that convert, with a strong emphasis on schema, retrieval optimization, and cross-channel messaging.

Own structured content and schema across FAQ, HowTo, product pages to improve AI and chat-based retrieval.
Develop and test AI-focused content strategies, gaps, and third-party outreach to grow AI citation rates and domain authority.
Coordinate with Engineering for Jira tickets, specs, and deployment visibility into indexation and Core Web Vitals.

Job Description

Responsibilities

Write and optimize commercial pages
Produce finished content pieces designed for both organic SEO and AI citation
Develop answer blocks, FAQ sections, and structured content optimized for LLM retrieval across ChatGPT, Gemini, Perplexity, and Claude
Create internal linking strategies that transfer authority from blog content to commercial pages
Run monthly AI search and prompt testing to evaluate visibility across AI-powered search platforms and Google AI responses
Track AI citation performance using Semrush; document patterns and gaps in shared tracking
Build and test answer-block content specifically designed for AI retrievability
Monitor competitor AI visibility and surface strategic insights
Validate schema implementations for AI search optimization
Conduct monthly technical SEO audits using Semrush: schema coverage, indexation, Core Web Vitals, crawlability, and internal linking opportunities

Requirements

3-5 years of SEO experience with hands-on content writing and commercial page optimization
Strong commercial copywriting ability; conversion-focused page copy
Experience with PR outreach, media relations, or backlink building strategies; comfortable pitching journalists and industry publications
Content strategy experience: developing content roadmaps, identifying gaps, and aligning content to business objectives
Technical SEO fundamentals: schema markup, metadata, internal linking, and working understanding of Core Web Vitals
Proficiency with enterprise SEO platforms (Semrush, Ahrefs, or equivalent), Google Analytics 4, and Google Search Console
Comfort working in emerging disciplines where best practices are still being written
Bachelor’s degree in marketing, communications, English, journalism, or a related field, or equivalent professional experience

Preferred

Experience with AI search optimization (AEO/GEO) or prompt engineering is a strong plus
Background in SaaS, eCommerce, marketplace, or self-publishing/print-on-demand industries is a plus
Existing relationships with self-publishing industry journalists, bloggers, or publications is a plus
Familiarity with WordPress, Semrush, Ahrefs, and Google Search Console is a plus

RPI Print

At RPI, we're driven by a common belief in the unique ability of tangible, tactile and engaging personalized print to make real connections between people, businesses and their customers in ways that expand markets and build brands. For more than 30 years in locations in the US and Europe, we've enabled our customers to do just that. As business-to-business providers, we’re about showcasing your brand (not our own) and we work hard to earn that privilege every day through commitment to exceptional quality, scalability, innovation and reliability. For more information, please visit www.rpiprint.com.

Founded in 1979

Seattle, Washington, USA

184 employees (13 in marketing)

www.rpiprint.com