SEO & GEO Analyst 1 at Ulta Beauty, Inc. | Bolingbrook, IL

Ulta Beauty, Inc.

SEO & GEO Analyst 1

Bolingbrook, IL (Hybrid)

Salary Not AvailableMid Level2+ years expFull time

Posted 3 months ago

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Job Summary

Drive SEO content and data-informed optimization for Ulta Beauty’s product content and feeds at scale.

Own end-to-end SEO content alignment across PDPs, feeds, and UI to improve rankings and agent comprehension.
Must-have: 2+ years SEO experience with keyword research, data analysis, and tools like Conductor, BrightEdge, or SEMrush.
Standout: Experience in cosmetics/beauty catalog and cross-functional collaboration with merchandising and IT.

Job Description

Responsibilities

Track & understand daily business performance.
Analyze search data and report trends.
Keyword research/ranking analysis.
Perform competitive market analysis.
Provide Keyword friendly copywriting.
Collaborate and partner with site merchandisers and channel marketing teams to develop content that supports company goals & SEO performance.
Refine processes with key stakeholders, like new item setup, that will improve page rankings and other important KPI’s.
Manage store business listings and pages.
Research beauty trends using Go ogle Tr ends and other tools.
Align content narratives across PDPs and structured product feeds to support agent interpretation and ranking.

Requirements

BA/BS in Computer Science, Engineering, Marketing or similar discipline.
Minimum 2 years of experience working with Search Engine Optimization
Detail oriented individual able to maintain a high level of organization
Inquisitive engineering type mindset with strong problem-solving skills
Analytical skills with key performance metrics with an understanding of Google Search Console, Adobe Analytics (or similar web analytics platform like GA360 or GA4) and Bing Webmaster Tools.
Experience managing keyword lists and ranking data in SEO platform like Conductor, BrightEdge, SEM Rush or SEO Clarity.
Comfortable working across multiple teams including creative, branding, merchandising, content & IT.
Excellent communication skills; verbal and written
Ability to work in a fast-paced environment and manage multiple projects simultaneously and stay focused and organized. Comfortable using job ticketing system like Jira or Asana or Monday.com.
Background/interest in cosmetics/beauty/fashion industry

Preferred

Experience with Generative AI platforms and agent-based commerce understanding
Familiarity with go-to-market strategies for ecommerce optimization
Experience with large, dynamic product catalogs and related content operations

Benefits

Full-time positions are eligible for paid time off, health, dental, vision, life and disability benefits. Part-time positions are eligible for dental, vision, life, and disability benefits. For additional information concerning our benefits, visit our Benefits and Career Development page: https://learn.bswift.com/ulta

Ulta Beauty, Inc.

At Ulta Beauty (NASDAQ: ULTA), the possibilities are beautiful. Ulta Beauty is the largest U.S. beauty retailer and the premier beauty destination for cosmetics, fragrance, skin care products, hair care products and salon services. In 1990, the Company reinvented the beauty retail experience by offering a new way to shop for beauty – bringing together all things beauty, all in one place. Today, Ulta Beauty has grown to become the top national retailer offering the complete beauty experience. Ulta Beauty brings possibilities to life through the power of beauty each and every day in our stores and online with more than 25,000 products from approximately 500 well-established and emerging beauty brands across all categories and price points, including Ulta Beauty’s own private label. Ulta Beauty also offers a full-service salon in every store featuring hair, skin, brow, and make-up services. Ulta Beauty is recognized for its commitment to personalized service, fun and inviting stores and our industry-leading Ultamate Rewards loyalty program.ALERT: We are aware of a scam whereby imposters are posing as employees from Ulta Beauty and vendors to Ulta Beauty. Beware of anyone requesting financial or personal information.At Ulta Beauty, we take pride in creating a best in class candidate experience. During the recruitment process, no recruiter or employee will request financial or personal information (Social Security Number, credit card, driver’s license or bank information, etc.) from you via text or email. If you are suspicious of a job posting or job-related email mentioning Ulta Beauty, let us know by contacting us at 630-410-4800 or email HRServiceCenter@ulta.com.

Founded in 1990

Bolingbrook, Illinois, USA

37K employees (4,100 in marketing)

www.ulta.com