SEO & Digital Marketing Specialist

Las Vegas, NV (On-site)

Salary Not AvailableMid Level2+ years expFull time

Posted 2 months ago

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Job Summary

Own and optimize multi-location education marketing via on-page SEO, technical performance, and conversion-focused landing pages across websites, GA4/GTM measurement, and paid channels, delivering actionable insights and scalable reporting.

  • Build and maintain on-page optimization, site health, and page speed for lead generation.
  • Manage Google Business Profiles and local SEO for multiple campuses, plus multi-channel PPC pilots.
  • Create, test, and iterate landing pages and ad copy to improve conversions and track performance.

Job Description

Responsibilities

  • Manages on-page SEO, including meta titles, descriptions, headers, internal linking, and image optimization.
  • Conducts ongoing keyword research for program and location-based searches across all campuses.
  • Optimizes program pages and landing pages for both search visibility and conversions.
  • Performs regular SEO audits and monitors keyword rankings, technical SEO health, and site performance.
  • Improves page speed, mobile usability, and overall website structure.
  • Manages and optimizes Google Business Profiles for each campus location.
  • Edits and updates website pages across company platforms, including WordPress and AI-built sites such as Lovable.
  • Builds and optimizes landing pages for marketing campaigns and program launches.
  • Uses Google Analytics 4 (GA4) to analyze traffic, lead flow, and conversion performance.
  • Uses Google Tag Manager (GTM) to set up, verify, and troubleshoot tracking.
Mikhail Education Corp logo

Mikhail Education Corp

Mikhail Education Corp is a distinguished educational organization that oversees a network of reputable institutions dedicated to providing high-quality, student-focused education. Our esteemed institutions include the Advanced Training Institute (Las Vegas, NV), Institute for Business & Technology (Santa Clara, CA), Las Vegas College (Las Vegas, NV), Lamson Institute (San Antonio, TX), National Career Education (Sacramento, CA), and Houston Career Institute (Houston, TX).Our approach to education is centered on supporting and fostering student success. One of our notable policies allows students who do not pass a class to retake it without incurring additional costs, emphasizing our commitment to their educational journey. This practice demonstrates our dedication to offering an educational experience that is both inclusive and supportive, ensuring that each student has the opportunity to reach their full potential.In an ever-changing educational landscape, Mikhail Education Corp remains steadfast in its mission to provide accessible, high-quality education. Our diverse range of institutions caters to a variety of educational needs and career aspirations, ensuring that every student can find a path that suits their goals and interests. Through our commitment to excellence and student success, we continue to make a significant impact in the lives of our students and the communities we serve.

Founded in 1965
Las Vegas, Nevada, USA
21 employees (2 in marketing)

Headcount Trend

Current headcount: ~21

Marketing Team

Marketing Team Size
1 (5% of company)