Responsibilities

• Work closely with a portfolio of e-commerce vacation rental clients to develop and implement SEO content strategies based on individual client needs and business goals.
• Write new website content or help generate content strategies for clients while working with a SEO specialist or Strategic Account Manager. This includes supporting content for property search pages, travel guides, event calendars, and other content relevant to guests and owners of short-term rental properties.
• Write, optimize, and post blogs.
• Migrate content to new websites.
• Create content for new site builds via Content Setups
• Prepare monthly reports using Looker Studio to communicate progress and strategies to clients.
• Perform SEO edits, including adding links and keywords, to blogs and landing pages
• Use analytics tools to evaluate performance of content
• Use SEO tools such as Yoast to fix common issues with metadata
• Create SEO-friendly page layouts
• Find and embed third-party content, such as maps, YouTube videos, social posts, and forum posts
• Source images in accordance with copyright standards
• Collaborate with internal teams, including Bluetent and Inhabit web developers, project managers, advertising specialists and strategic account managers.
• Keep up with Content Marketing industry blogs and news to apply best practices or new recommendations to client work, as well as share information with team members.
• Other duties as assigned.

Requirements

• Minimum of 2-3 years agency or in-house SEO copywriting experience.
• Excellent communication skills – both verbal and written.
• Experience writing and editing blogs for a website.
• Basic knowledge of Google Analytics.
• Comfortable working in Drupal and WordPress CMS. Page layout experience a plus. Experience with WordPress block editor or Advanced Custom Fields (ACF) preferred.
• Able to use SEO site-audit tools to find and address issues.
• Basic understanding of the Google ranking algorithm.
• Able to apply search engine optimization best practices, such as internal linking, alt text, metadata, and content creation for E-E-A-T principles.
• Ability to manage multiple client accounts at once, while keeping track of client initiatives, to-dos, tasks, and communication.
• Strong attention to detail and excellent organizational skills.
• Driven to achieve great results for clients.
• Able to work both independently and in a team setting, with a willingness to help where needed
• Enthusiasm and a passion for digital marketing.
• Bachelor’s degree in English or Journalism preferred

Benefits

• Competitive Pay
• Health Insurance: Medical, Dental, Vision and Prescription Plans
• Health Savings Accounts
• Flexible Spending Account
• Dependent Flexible Spending Account
• Critical Illness
• Accident
• Retirement Savings Plan (401K) with discretionary company match
• Short and Long Term Disability
• Company Paid $25,000.00 life insurance
• Supplemental Life and AD&D Insurance
• Employee Assistance Program
• Paid Holidays
• Paid Vacation
• Paid Volunteer Time
• Inhabit Employee Discount Programs
• Our Company is an Equal Opportunity Employer and complies with all federal, state, and local laws, including providing reasonable accommodations to applicants.