SEO Content Writer

USA (Remote)

Salary Not AvailableMid Level2+ years expFull time

Posted 3 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive high-quality editorial content with a focus on SEO and GEO across web and multimedia formats for Inspira Education.

  • Must-have: 2+ years of copywriting/editing with strong on-page SEO and GEO experience.
  • Standout: Ability to adapt content for web, social, video, and forums with tight deadlines.
  • Standout: Multimedia content skills (Canva/Adobe Suite) and video editing are a plus.

Job Description

Responsibilities

  • Assist subject matter experts and senior leaders in developing high-interest, high-impact editorial content—including blogs, guides, case studies,
  • Collaborate with the SEO team to optimize content and complete any special projects.
  • Write and edit content in partnership with editors and senior writers that aligns with search intent, user needs, and organizational goals.
  • Adapt content for multiple channels and formats (web, social, video, forums) while maintaining originality and clarity.
  • Stay up to date on the latest developments, trends, and data around the future of higher education.
  • Grow and adapt to the evolving needs of the Inspira Education team in a rapid-growth environment.

Requirements

  • 2+ years of experience in copywriting and editing
  • Deep understanding of on-page SEO fundamentals (E-E-A-T, search intent, semantic SEO, helpful content principles, information gain), and how to format content accordingly to maximize visibility on SERPs
  • Strong understanding of Generative Engine Optimization (GEO) strategies, and how to format content accordingly to maximize visibility in LLM-driven environments
  • Demonstrated ability to adapt content for multiple channels and formats (web, social, video, forums) while maintaining originality and clarity.
  • Exceptional research skills and ability to absorb complex topics and produce targeted content
  • Demonstrated ability to simplify complex topics into engaging, digestible, and user-friendly content.
  • Strong collaboration skills
  • Superior attention to detail and a stickler for accurate grammar
  • Ability to multitask and meet tight deadlines
  • Excellent time management skills with the ability to multi-task, meet deadlines, and maintain high standards.
  • Ability to follow specific guidelines for formatting, SEO, GEO, and conversion
  • Bonus: Familiarity with multimedia content creation (Canva/Adobe Suite, podcasting) and video editing

Preferred

  • Bonus: Familiarity with multimedia content creation (Canva/Adobe Suite, podcasting) and video editing

Benefits

  • 100% coverage of health, vision, and dental benefits
  • Flexible Paid-time Off
  • Learning and Development Budget
  • Retirement Savings Plans - 401k with matching
  • Diversity and inclusion programs that promote employee resource groups like OWN (Outreach Women's Network), AAPI, Rainbow (LGBTQIA+), Gender+, LatinX, Black Excellence, Disability Community, and Veterans
  • Note: certain benefits are not provided to 1099 contract worker
Inspira Education logo

Inspira Education

4.2 Glassdoor

Inspira is reimagining higher education admissions so that every person can realize their full potential. As the world’s leading network of top admissions consultants in medical, legal, business, and college studies, we’re building software and services in one place—disrupting long-entrenched institutions with products and experiences that strive to provide an equal platform for candidates from diverse backgrounds across the world.

Founded in 2020
New York, New York, USA
78 employees (13 in marketing)
80% recommend to a friend
80% CEO approval

Traffic Signals

Monthly Visitors
4.5K
Traffic Source Mix
Search
27.9%
Direct
47.8%
Referral
5.8%
Social
16.9%
Paid
1.5%

Headcount Trend

Current headcount: ~78

Marketing Team

Marketing Team Size
10 (13% of company)
Median Career Experience
8.5 years
Median Tenure
3.2 years

Funding

Last Raise
Seed, 4 years ago

Funding History

  • Jan 2022
    Seed