Responsibilities

• Curate monthly content strategies using keyword research and competitive analyses
• Work heavily in Google Analytics 4, measuring and reporting on organic traffic and conversion trends
• Regularly optimize Google Business Profile and local citation listings
• Link-building initiatives: planning, coordinating, executing, tracking, analyzing and then repeating
• Optimize websites on various content management systems using SEO best practices
• Conduct technical audits checking for broken links and usability errors on desktop and mobile sites
• Work with senior marketers to propose solutions and strategies that meet client needs through email, conference calls, and face-to-face meetings
• Work alongside PPC and Social Media teams to develop integrated strategies and solutions for Stream clients
• Create and launch A/B tests to help with user experience through conversion rate optimization (CRO)
• Manage client YouTube channels and optimize individual videos

Requirements

• Bachelor's degree in marketing, communications, advertising, journalism, or related field
• Strong ability to analyze data from search engines, Google Analytics 4, internal data and make actionable decisions and recommendations
• Excellent written, interpersonal, communication and public speaking/presentation skills
• Advanced skills with Microsoft Office, including Outlook, Word, PowerPoint, and Excel
• Enthusiasm about SEO and the internal drive to continuously learn to keep up with the latest SEO trends
• Strong organizational skills with excellent attention to detail
• Ability to multi-task with solid time management skills

Preferred

• 2-4 years at a Marketing Agency preferred