Responsibilities

• Research and target high-intent keywords — long-tail, local, product-specific, and question-based — and build a content calendar around them
• Write and publish blog content that actually ranks: educational, product-focused, and locally relevant pieces structured around search intent, not just topics
• Build and optimize landing pages for products, campaigns, and Elite Dealer network initiatives across multiple sites
• Execute on-page SEO with precision — H1/H2 structure, meta titles and descriptions, schema markup, internal linking strategy, content freshness, and page speed awareness
• Own AEO (Answer Engine Optimization) — structure content to surface in AI-generated answers, featured snippets, and zero-click results
• Develop and maintain internal linking architecture across managed sites — every page should connect somewhere meaningful
• Track keyword movement, organic traffic, and conversion data weekly — surface what's working, flag what isn't, and act on it
• Conduct ongoing competitor and keyword gap analysis to find opportunities before they pass
• Manage local SEO signals to support dealer network visibility across markets
• Manage and update Shopify product pages and collections for our online store

Requirements

• 2–4 years in SEO content, digital content strategy, or web marketing — preferably in-house with a multi-site or multi-brand environment
• Demonstrated ability to write blog posts and landing page copy that rank — not content that just exists
• Deep comfort with on-page SEO fundamentals: heading hierarchy, keyword intent, internal linking, meta optimization, schema basics
• Familiarity with backlink strategy and how earned links and internal link structure interact
• Comfortable in Google Search Console, GA4, and at least one rank tracking tool (Semrush, Ahrefs, or similar)
• Working knowledge of WordPress (Elementor preferred) — you can build and publish your own pages without a handoff
• Understanding of AEO, AI search, and where zero-click is heading — you're ahead of it, not catching up
• Understanding of local SEO and how it applies to franchise or dealer networks
• Experience with HubSpot is a plus
• Automotive or specialty retail background is a bonus, not a requirement

Preferred

• You check rankings the way other people check scores — a page slipping bothers you personally
• You think in content systems: how does this piece connect to the funnel, the internal linking map, and the next action?
• You write clearly with the goal in mind — not to fill a page, but to answer a specific query better than anyone else does
• You understand that a well-structured H2 and a strong internal link are just as important as the prose itself
• You treat content as infrastructure — built to last, not published and forgotten
• You're curious about where search is going and stay in front of it