Responsibilities

• Enterprise and Multi-Site SEO Strategy
• Create templates and shared optimization standards that allow consistency while supporting brand-level differentiation
• Manage search strategy across multiple CMS platforms (e.g., WordPress, Squarespace), prioritizing improvements based on business impact and technical feasibility
• Conduct technical SEO audits including crawlability, indexing, Core Web Vitals, structured data, and site architecture
• Translate SEO opportunities into clear technical requirements for development partners
• Maintain overall content hygiene across the network by auditing legacy content, consolidating overlapping pages, and updating outdated information
• AI Search and Generative Engine Optimization (GEO)
• Optimize content for emerging AI-powered search experiences, including Google AI Overviews and generative answer engines
• Structure content to improve visibility within AI-generated summaries, featured answers, and conversational search interfaces
• Implement schema markup and entity optimization to improve machine understanding of fertility services, providers, and treatment pathways
• Adapt content strategies to align with evolving search behavior, including question-based queries, conversational search, and multi-step patient research journeys
• Monitor how AI search results impact organic traffic patterns and adjust optimization strategies accordingly
• Local SEO
• Own local SEO strategy to capture high-intent queries such as "fertility clinic near me" and city + treatment combinations
• Manage location page architecture and internal linking across dozens of clinic locations
• Collaborate with reputation management team on Google Business Profile governance and optimization
• Understand how local visibility interacts with national brand authority and communicate realistic performance benchmarks across markets
• Website Content Management and Publishing
• Manage daily content updates across multiple clinic and network websites using CMS tools (e.g., WordPress, SquareSpace)
• Ensure accuracy and consistency of on-page content, metadata, headers, and internal links
• Collaborate with clinical and marketing teams to ensure content aligns with brand voice, service offerings, and regional priorities
• Support the production and formatting of new landing pages, service lines, and campaign-related microsites
• Medical and YMYL Content
• Apply Google’s E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) expectations to all SEO content decisions
• Collaborate with clinical, legal, and compliance teams to ensure SEO recommendations align with medical accuracy and regulatory requirements
• Prioritize patient trust and content clarity over aggressive keyword targeting; know when to defer to medical standards
• Performance Monitoring and Reporting
• Track and report on organic search performance including rankings, traffic, and conversion behavior using BrightEdge and GA4
• Conduct keyword research and competitive analysis to inform content updates and new page creation
• Build and maintain dashboards or reports that tie SEO outcomes to business and patient acquisition goals
• Communicate progress clearly to marketing leadership and cross-functional stakeholders
• Cross-Functional Collaboration
• Collaborate with marketing, content, and development teams to align web initiatives and resolve CMS-related issues
• Support QA testing for new web launches across the clinic network

Requirements

• Bachelor's degree in Digital Marketing, Communications, Information Design, or a related field
• 3–5+ years of experience in SEO, with demonstrated success managing multi-site or enterprise-level programs
• Demonstrated experience with local SEO and location-based search strategies
• Understanding of AI-driven search trends and Generative Engine Optimization (GEO) concepts
• Proficiency with SEO platforms such as BrightEdge, SEMrush, or Ahrefs
• Experience with analytics tools including GA4 and Google Search Console
• Working knowledge of technical SEO fundamentals, including indexing, site architecture, schema markup, and Core Web Vitals
• Ability to prioritize SEO initiatives using expected impact vs. effort and communicate trade-offs to stakeholders
• Ability to translate SEO needs into technical requirements for developers
• Strong attention to detail and ability to manage content accuracy in a regulated environment
• Excellent communication and organizational skills in a multi-stakeholder environment
• Experience in healthcare, life sciences, or other regulated industries is strongly preferred

Preferred

• Experience in healthcare, life sciences, or other regulated industries is strongly preferred

Benefits

• Medical, dental, and vision insurance
• 401(k) with company match
• Tuition assistance and professional development support
• Performance-based bonus opportunities
• Generous paid time off, paid holidays, and paid parental leave
• Life and disability benefits
• Fertility Discount Program
• Employee wellness and recognition programs