SEO & AI Search Specialist (Remote) at IRA Financial | Sioux Falls, SD

IRA Financial

SEO & AI Search Specialist (Remote)

Sioux Falls, SD (Remote)

Salary Not AvailableSenior Level8+ years expFull time

Posted 2 months ago

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Job Summary

Own end-to-end SEO and AI search optimization to drive organic growth and conversions in financial services, spanning technical, on-page, content, and off-page with AEO/AIO.

Lead the full SEO program, including AEO/AIO and AI-driven discovery, to improve rankings and intent-based traffic.
Own the content roadmap and blog optimization with SMEs to boost authority and conversions.
Collaborate with Growth Marketing and Sales to align messaging, pipelines, and attribution.

Job Description

Own end-to-end SEO strategy and execution across technical, on-page, content, and off-page initiatives
Lead IRA Financials’ AEO / AIO strategy to optimize content for AI-driven search, answer engines, and LLM-based discovery (e.g., featured snippets, “People Also Ask,” AI overviews, and generative search results)
Conduct keywords, topics, and intent research to identify high-impact organic growth opportunities across the funnel
Develop and own the blog and evergreen content roadmap in partnership with internal subject matter experts and content creators
Create, edit, and optimize blog content to drive rankings, engagement, and conversions
Partner with web teams to improve site structure, internal linking, page speed, Core Web Vitals, and crawlability
Own organic traffic performance, rankings, conversions, and attribution reporting
Monitor algorithm updates, search trends, and AI search evolution to proactively adjust strategy
Identify and execute link-building and digital PR opportunities to strengthen domain authority
Optimize existing content through audits, refreshes, and consolidation to maximize organic performance

Collaborate closely with Growth Marketing and Sales teams to align messaging and acquisition goals

IRA Financial

2.9 Glassdoor

IRA Financial is a leading public trust company specializing in self-directed retirement solutions. With nearly $4 billion in assets under management, we empower individuals to take control of their financial futures through innovative investment options. Headquartered in Sioux Falls, SD and regulated by the South Dakota Division of Banking, we are committed to providing exceptional service and unmatched expertise to help you invest, your way.

Founded in 2010

Sioux Falls, South Dakota, USA

76 employees (9 in marketing)

irafinancial.com

45% recommend to a friend

56% CEO approval