SEO & AEO Specialist - Remote w/in Texas at James Avery Artisan Jewelry | Kerr County, TX

James Avery Artisan Jewelry

SEO & AEO Specialist - Remote w/in Texas

Kerr County, TX (Remote)

Salary Not AvailableMid Level3+ years expFull time

Posted 3 months ago

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Job Summary

Drive organic search growth for James Avery Jewelry by leading SEO/AEO initiatives, technical fixes, content optimization, and data-driven strategy across channels.

Own optimization roadmap and metrics tracking.
Must-have: 3+ years in paid and organic search with technical SEO.
Standout: Cross-functional leadership coordinating content, IT, and analytics.

Job Description

Responsibilities

Prioritize and manage optimization efforts to drive search metrics, rankings and citations to support strategic decisions.
Partner with paid search agency of record to ensure alignment with paid and organic search strategies, by providing clear communication and direction.
Partner with website analysts to understand all SEO/AEO/Search Engine Marketing (SEM) metrics.
Collaborate with content team and online merchandisers to optimize on-page copy for relevance, intent and performance.
Implement solutions to technical SEO issues (page elements, information architecture, URL structure, image optimizations, server-related issues, internal redirects, 404 errors, schema/structured data and internal linking enhancements).
Create on-site and off-site link strategies and coordinate with Content, Merchandising, and IT to ensure growth in Domain Authority.
Optimize content to perform in answer-based and AI-driven search experiences.
Identify and target question-based, conversational and intent-driven queries aligned to customer needs and business goals.
Collaborate with content teams to ensure clear, concise and authoritative answer formatting.
Partner with developers to implement structured data and schema markup in JSON-LD format (e.g., FAQ, How-To, Product) to enhance answer visibility.
Direct the strategic development and management of new and existing initiatives that will drive organic traffic, conversion, revenue growth, and profitability for the online channel.
Remain up-to-date with the latest trends and best practices involving ranking factors, search engine algorithms and AI-powered discovery platforms.
Conduct competitor analysis to make content recommendations.
Track and analyze daily SEO and AEO performance metrics to understand strategy performance, effectiveness and identify optimization opportunities.
Identify opportunities for improving the customer experience and work with the digital experience teams to implement.
Generate and assist with marketing reports that will be communicated to the executive team and other internal stakeholders.
Support keyword and content strategy across additional channels such as social platforms & YouTube.

Requirements

Bachelor’s degree in marketing or related field; or equivalent combination of education and/or experience.
3 years’ experience in paid and organic search or similar work.
Strong understanding of technical SEO, on-page optimization, and content strategy.
Demonstrates a strong commitment to staying current with emerging AI trends and technologies, with a continuous learning mindset and the ability to evaluate and compare tools to drive strategic SEO/AEO outcomes.
Familiarity with structured data, schema markup (Schema.org JSON-LD), and answer-based search optimization.
Intermediate proficiency in Microsoft Office: Excel (creating spreadsheets, formulas, sorting); Word (creating correspondence, forms); Outlook and file management.
Strong analytical, problem-solving and organizational skills with the ability to translate data into actionable insights.
Excellent communication skills with ability to build strong business partnerships with various stakeholders.
Ability to manage competing priorities, projects and deadlines.
Ability to quickly learn new technology.
Must be able to travel to other work locations as needed.

Preferred

Proficiency in SEO-related tools/platforms including Google Analytics, Google Search Console, Ad Words, Google Business Profile, Google Trends and Semrush or BrightEdge.

James Avery Artisan Jewelry

4.1 Glassdoor

James Avery Jewelry offers high quality, artfully crafted jewelry in sterling silver, gold and gemstones. From a one man's endeavor in his mother-in-law’s garage, the company has grown into a team of 2,000 designers, craftsmen, sales associates, and support staff offering unique designs to customers throughout the nation. The majority of our designs are originated by skilled individuals in the company’s design studio and then finely crafted and produced by artisans predominantly in the Texas Hill Country.James Avery is comprised of 3 functional areas - Corporate, Manufacturing, and Retail.Visit our website to apply for current job opportunities or email specific questions to recruiting@jamesavery.com.

Founded in 1954

Kerrville, Texas, USA

1.9K employees (89 in marketing)

www.jamesavery.com/careers

75% recommend to a friend

79% CEO approval