SEO & AEO Manager at Backbone Media | Denver, CO | $55K/yr – $60K/yr

Backbone Media

SEO & AEO Manager

Denver, CO (Hybrid)

$55K/yr – $60K/yrMid Level2+ years expFull time

Posted 4 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive hands-on SEO optimization for active lifestyle clients, focusing on audits, technical improvements, content optimization, and AI-driven discovery.

Own SEO audits, keyword research, and implementation recommendations across client sites.
Must-have: Solid understanding of technical SEO and analysis with tools like Screaming Frog, SEMrush, or Ahrefs.
Standout: Experience shaping agency SEO strategies and collaborating with content, PR, and analytics teams.

Job Description

Responsibilities

Execute SEO and AEO initiatives across client accounts based on strategic direction from the Senior SEO Manager
Conduct SEO audits to identify opportunities across site architecture, internal linking, technical SEO, and content structure
Support optimization of product pages, category pages, and content hubs to improve organic visibility and conversion
Perform keyword, topic, and search intent research to inform optimization and content opportunities
Translate research insights into actionable recommendations for site improvements and new content initiatives
Assist in identifying opportunities to improve client visibility across generative search results and AI-powered answer engines
Recommend improvements to structured data, schema markup, and content formatting to support rich results and AI-readable content
Support entity and topic mapping initiatives that strengthen brand authority across key subject areas
Monitor organic performance against KPIs and identify trends, opportunities, and optimization priorities
Prepare performance reports and insights for internal teams and client updates

Requirements

Bachelor’s Degree preferred
1–2 years of SEO experience within an agency environment preferred
2–3 years of SEO experience overall (agency or in-house)
Solid understanding of SEO fundamentals including technical SEO, on-page optimization, and search intent
Experience working with SEO tools such as SEMrush, Ahrefs, Moz, Screaming Frog, and Google Keyword Planner
Familiarity with structured data, schema markup, and how machine-readable content impacts discoverability
Understanding of how content structure, product data, and site architecture influence visibility in search engines and AI-powered search experiences
Ability to analyze performance data and translate insights into actionable optimization recommendations
Strong organizational skills with the ability to manage multiple projects and deadlines
Clear and effective communication when working with internal teams and contributing to client deliverables
Detail-oriented with strong analytical and problem-solving abilities
Proficiency in Microsoft Word, PowerPoint, Outlook, and Excel
Experience working with Google Analytics and reporting platforms

Preferred

Experience working with ecommerce websites or product-driven brands
Experience implementing or recommending schema and structured data
Basic understanding of PR, affiliate marketing, paid search, community management, and integrated media strategies
Experience working with reporting platforms such as Google Data Studio / Looker Studio
Understanding of Backbone’s core values
A love of the outdoors

Benefits

Medical coverage
Dental coverage
Vision coverage
401(k) match
Wellness benefit
Home office stipend
Professional development/education assistance
Paid volunteer hours
Parental leave
Flexible schedule

Backbone Media

At Backbone, we are insiders of the outside world; we bring an expedition mindset and discipline specializations to hone, amplify, and stoke brands in the active lifestyle space and beyond. Backbone is an integrated marketing agency with capabilities in public relations, paid media, strategy, social media, influencer marketing, search marketing (SEO and SEM), analytics, affiliate marketing, and retail marketing. From day one, Backbone was rooted in the idea that you could fuse passion for an outdoor, active lifestyle with a profession advocating for brands you believe in. Today, we’re a team of more than 100 hard-charging runners, skiers, climbers, cyclists, hikers, paddlers, hunters, anglers, dog lovers and travel enthusiasts. We align our employees’ passions with the brands they represent.Our fast-paced offices in Denver and Carbondale have landed us on Outside’s “Best Places to Work” list more years than we can count. But we don’t just throw around buzzwords like teamwork, trust, and transparency. We live and breathe by our true north — from lunch runs, the Powder Clause and happy hours to trail work days and river clean-ups.Check out our website to learn more about us and what we do.

Founded in 1997

Carbondale, Colorado, USA

109 employees (73 in marketing)

www.backbone.media