SEO & AEO Lead – Contractor at Basware | Charlotte, NC

Basware

SEO & AEO Lead – Contractor

Charlotte, NC (Remote)

Salary Not AvailableSenior LevelFull time

Posted 3 months ago

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Job Summary

Drive Basware's global organic search strategy and AI-driven visibility to grow brand presence, traffic, and pipeline across traditional and AI environments.

Own Basware’s global organic search and AI visibility strategy across traditional and AI environments.
5+ years of hands-on SEO experience in B2B SaaS or enterprise tech with traditional and AI expertise.

Job Description

Responsibilities

Define and execute Basware’s global organic search strategy across traditional and AI-powered search environments.
Own roadmap covering traditional SEO performance, AI visibility, entity authority, and content discoverability across buyer journeys.
Align organic search strategy to brand visibility in high-intent categories; organic pipeline and market expansion priorities.
Conduct competitor and AI visibility benchmarking across priority markets for traditional and AI responses.
Systematically test buyer-intent prompts across AI platforms to audit Basware’s positioning and citation share-of-voice.
Identify emerging search behaviour shifts and translate into actionable optimisation priorities.
Lead technical SEO across site structure, crawlability, indexation, internal linking, structured data and Core Web Vitals.
Own Basware's brand entity presence across Knowledge Panel, entity panel and Wikidata with consistent SameAs linking.
Collaborate with the Web team to ensure architecture and technical foundations support traditional and AI-driven discovery.
Define structured content approaches that improve machine readability and semantic clarity for AI search environments.

Requirements

5+ years of hands-on SEO experience, ideally within B2B SaaS, enterprise technology or similarly complex environments
Demonstrated track record in both traditional SEO and emerging AEO / GEO / AI search optimisation, with examples of improving brand visibility in AI-generated responses
Experience working with technical SEO, content optimisation and search-led performance improvement
Comfortable managing SEO and AEO tooling, including monitoring and reporting platforms
Familiarity with Google Search Console, Google Analytics, HubSpot analytics and similar tools
Able to work independently and proactively with cross-functional teams
Experience coordinating with PR, Comms or Analyst Relations to influence off-site brand presence in sources that inform AI models
Strong commercial mindset, with focus on visibility, discoverability and pipeline impact

Preferred

Awareness of artificial intelligence concepts, tools, or applications is considered a strong asset.
Curiosity, proactive mindset and willingness to explore and incorporate AI-driven technologies into work.
Continuous learning in AI-driven technologies.

Benefits

Work together with a clear market leader shaping the future of Invoice Lifecycle Management.
Make a strategic impact in a role that directly influences revenue performance and customer success.
Work with a global, diverse, and high-performing team that values collaboration, learning, and impact.
Experience a company that invests in its people and champions innovation, excellence, and continuous improvement.
Help finance organizations across the world eliminate inefficiencies, reduce risk, and unlock value through world-class automation.

Basware

4.0 Glassdoor

Basware is how the world’s best finance teams gain complete control of every invoice, every time. Our Intelligent Invoice Lifecycle Management Platform ensures end-to-end efficiency, compliance and control for all invoice transactions. Powered by the world’s most sophisticated invoice-centric AI – trained on over 2 billion invoices – Basware's Intelligent Automation drives real ROI by transforming finance operations. We serve 6,500+ customers globally and are trusted by industry leaders including DHL, Heineken and Sony. Fueled by 40 years of specialized expertise with $10+ trillion in total spend handled, we are pioneering the next era of finance. With Basware, now it all just happens.

Founded in 1985

Espoo, Uusimaa, FIN

1.7K employees (61 in marketing)

www.basware.com

78% recommend to a friend

84% CEO approval