SEO & AEO Analyst at NRG | Houston, TX

NRG

SEO & AEO Analyst

Houston, TX (Hybrid)

Salary Not AvailableMid Level4+ years expFull time

Posted 3 months ago

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Job Summary

Drive organic search analytics and cross-team optimization for NRg brands, turning data into actionable SEO insights and content recommendations.

Own dashboards, reports, and analyses across GA4, Adobe CJA, and BrightEdge to track organic performance.
Must-have: 3–5 years of SEO analytics experience with GA4, Adobe CJA, and BrightEdge.
Standout: Cross-team collaboration to align SEO insights with broader marketing strategies.

Job Description

Responsibilities

Analyze organic search performance across GA4, Adobe CJA, BrightEdge, and related platforms to uncover trends, insights, and opportunities.
Create dashboards, recurring reports, and ad‑hoc analyses that summarize key metrics for organic search traffic, engagement, conversions and visibility.
Conduct keyword gap analysis, competitor monitoring, and performance reviews across Reliant, Direct Energy, and Green Mountain Energy.
Identify structured data and schema opportunities and partner with the web team on implementation to improve AEO visibility.
Monitor Reddit and other online communities to identify trending topics, audience questions, and new content opportunities.
Summarize online sentiment insights and translate them into SEO and content recommendations.
Collaborate with analytics, paid media, content, and brand teams to align SEO insights with broader marketing strategies.
Assist in identifying content gaps and underperforming pages to support optimization and refresh cycles.
Contribute to AI‑informed recommendations that enhance visibility, relevance, and engagement across channels.
Use AI to identify search intent patterns, topic gaps, and semantic opportunities at scale.
Provide analytical support to personalization stakeholders by evaluating content performance, metadata quality and audience behavior patterns that inform personalized journey planning.
Maintain awareness of search engine updates, industry changes, and emerging SEO best practices.
Support the SEO & Content team with ongoing tasks and evolving business needs

Requirements

Bachelor’s degree in Marketing, Communications, Digital Media, Business, Data Analytics, or a related field
3 – 5 years of experience with SEO platforms such as GA4, Adobe Customer Journey Analytics, and BrightEdge
Strong comfort working with data, spreadsheets and reporting tools
Ability to manage multiple projects in a fast‑paced environment
Strong verbal and written communication skills

Preferred

Hands‑on experience with AEO tools or structured data implementation
Experience analyzing Reddit conversations or online community behavior
Familiarity with SEO methodologies, keyword analysis, and competitive research
Basic understanding of HTML and web publishing

NRG

4.2 Glassdoor

NRG is a professional gaming and entertainment company headquartered in Los Angeles, CA. Known worldwide, NRG embodies competitive esports excellence and the best of gaming culture for the greater part of the last decade. With its championship teams and innovative gaming lifestyle content, NRG amasses over 2 billion content views a year.NRG boasts a VCT partnered VALORANT squad, a franchised League of Legends team, a World Championship Rocket League roster, North America's newest hope for Counterstrike, a PUBG Mobile team partnered with Samsung, and a top Apex Legends squad. Additionally, NRG is home to NRG Shock, a legacy team from the winningest and most popular Overwatch team of all time.NRG's content channels span YouTube, TikTok, Instagram, Twitter and Facebook and multiple Snap Discover shows. NRG's social gaming brand, Full Squad Gaming, has become an instant powerhouse amassing millions of followers on TikTok and YouTube and banging out over 1M views a day across their content channels. NRG is headquartered at the iconic NRG Spectrum Castle in Downtown Los Angeles. This innovative studio / play space is a Fantasy Factory for gamers featuring giant creative installations, studio space, scrim / stream areas ,the Kia Watch Party Theater and general craziness.

Founded in 2016

Los Angeles, California, USA

257 employees (79 in marketing)

www.nrg.gg

75% recommend to a friend