Responsibilities

• Work with the Conversion Rate Optimization and Web Marketing teams to define, setup, and interpret A/B and multivariate webpage tests
• Develop and deliver dashboards and detailed monthly and quarterly results summaries to management team
• Perform ad hoc analyses of websites and/or online marketing channels
• Partner with marketing teams to track daily, weekly and monthly business performance against goals and provide trend analysis against prior periods
• Develop and refine performance reports to monitor marketing campaigns and activities, and communicate trends and anomalies to teams
• Work with marketing analytics leadership to creatively solve key business issues, and identify areas for opportunity
• Provide ad hoc and “deep” analysis, synthesize recommendations, and present results
• Translate results of complex analytic problems into actionable recommendations or strategies
• Develop scalable reporting of marketing ROI, analyze trends, and make recommendations

Requirements

• 2+ years of experience in marketing or web analytics
• Expertise in Microsoft Excel (pivot tables and basic graphing features) and PowerPoint
• Bachelor’s degree with analytics or business coursework (Finance, Statistics, etc.)
• Advanced degree is preferable

Preferred

• Familiarity with web testing and analytics tools, such as Adobe Analytics, Optimizely, Google Analytics
• Experience with A/B, multivariate and other web testing and optimization practices
• Hands-on web analytics experience for diagnosing issues, identifying opportunities and evaluating performance
• Basic knowledge of database architecture and querying (Microsoft SQL), experience with data visualization software (Tableau), or familiarity with online marketing channels (SEO, PPC) is a plus
• Familiarity with marketing ROI methodologies
• Excellent written and verbal communication and presentation skills; ability to present data, analyses and insights in a clear and logical manner
• Intellectual agility and a sense of urgency