Senior Vice President, Strategic Planning at Weber Shandwick | New York City, NY | $170K/yr – $225K/yr

Weber Shandwick

Senior Vice President, Strategic Planning

New York City, NY (On-site)

$170K/yr – $225K/yrSenior Level10+ years expFull time

Posted 5 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own high impact brand and communications strategy across consumer and enterprise audiences, from research through creative brief to execution with cross‑team buy‑in.

Brand Strategy Leadership: Outline the vision and oversee execution from plan to performance review across PR, influencer, digital, and social touchpoints.
Insights to Action: Turn market and customer insights into behavior-changing recommendations for earned channels and brand work.
Cross‑functional Orchestration: Steer experience, analytics, creative, and media teams and mentor talent to solve problems fast.

Job Description

Responsibilities

Lead businesses with powerful strategic positioning that stretches across both consumer and corporate stakeholders.
Develop vision for strategies from start to finish, including execution and performance evaluation.
Lead powerful earned strategies with internal and client-facing stakeholders, ideas that are earned at the core but built to strengthen brand strategy.
Initiate and help execute the strategic process, from research plan to creative brief, for senior-lead approval; co-lead client projects and assignments.
Proactively identify potential challenges in the research plan and creative brief, recommending improvements before completion.
Develop an immersive understanding of a brand's market dynamics, customer mindset, competitive actions, and industry trends.
Derive and articulate insights that drive behavior change.
Guide client and internal integration teams across client experience, analytics, creative, and media to solve problems efficiently and collaborate effectively.
Cultivate strong relationships with colleagues, internal partners, and clients, including mentoring and developing talent.

Requirements

10–15 years of experience in corporate and consumer strategy with best-in-class idea integration (communications and/or advertising preferred).
Understanding of cultural brand strategy, with familiarity across PR, influencer, digital, and social media.
Expertise in the marketing and communications industry.
Clear, compelling presentation skills with the ability to construct, support, and confidently present arguments.
Excellent verbal and written communication.
Agility and proven ability to collaborate across teams.

Weber Shandwick

Weber Shandwick is the earned-first global communications agency. Led by world-class strategic and creative thinkers and activators, Weber Shandwick has won some of the most prestigious awards in the industry, including being named #1 in the Public Relations and Brand Strategies category on Fast Company’s 2024 Most Innovative Companies list, one of Fast Company’s Best Workplace for Innovators in 2023, PRWeek’s 2024 Global Agency of the Year, ranked #1 on PRovoke’s Global Creative Index in 2024 and honored on Ad Age’s A-List in 2024 & 2020 and Best Places to Work in 2019, in addition to being awarded Campaign Global’s PR Agency of the Year in 2023. Weber Shandwick was the most awarded PR agency at the 2023 and 2024 Cannes Lions International Festival of Creativity, including earning the PR industry’s first-ever idea-led Cannes Grand Prix in the Brand Experience & Activation category and cumulatively earning more than 225 Cannes Lions. Weber Shandwick has also been named PR Agency of the Year by Campaign US in 2021, honored as PRovoke’s Global Agency of the Decade in 2020 and ranked #1 on PRovoke’s Global Creative Index in 2021 and 2022. Additionally, the firm was named PRWeek’s Global Agency of the Year in 2015, 2016, 2017 and 2018 and was awarded PRWeek’s Purpose Agency of the Year in 2020 and 2021. Weber Shandwick also received Honorable Mention on the Gartner Magic Quadrant for Global Marketing Agencies in 2021, as the only PR agency featured.  Part of the Interpublic Group (NYSE: IPG), Weber Shandwick is the anchor agency within The Weber Shandwick Collective – the strategic communications and consulting network. For more information, visit https://www.webershandwick.com/. Social Media Community Guidelines: http://bit.ly/wssocialterms

Founded in 2001

New York, NY, US

4.4K employees (1,170 in marketing)

www.webershandwick.com