Senior Vice President, Group Account Director (Loyalty/Personalization) at Digitas North America | New York, USA | $180K/yr – $300K/yr

Digitas North America

Senior Vice President, Group Account Director (Loyalty/Personalization)

New York, USA (On-site)

$180K/yr – $300K/yrSenior Level10+ years expFull time

Posted 3 months ago

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Job Summary

Lead loyalty, personalization, and performance programs for senior client engagements with cross‑functional influence and data‑driven growth.

Must-have: 10+ years in integrated marketing with agency and client‑side leadership.
Standout: Connects marketing to commercial impact and guides executive decisions.

Job Description

Responsibilities

Serving as a senior strategic advisor to clients, eloquently articulating our point of view on digital business, membership, loyalty marketing, e-commerce, and personalization—keeping clients informed on industry trends, emerging platforms, and evolving consumer expectations
Leading membership acquisition and retention strategy, including the development of programs that deepen customer relationships, extend to new audiences, increase lifetime value, and drive sustained growth through data‑driven engagement
Scaling personalization efforts across the business, partnering with strategy, data, media, technology, and creative teams to operationalize personalization at speed and at scale across channels
Building and growing trusted, senior‑level client relationships, with the credibility to influence decision‑makers and the business acumen to connect marketing initiatives to commercial impact
Developing insight‑driven, integrated marketing programs that balance brand and performance objectives, leveraging expertise across media, CRM, e-commerce, and emerging digital experiences
Driving a performance‑oriented culture, setting clear goals and expectations, using data and measurement to assess impact, drive performance insights and optimize work. And driving an experimentation agenda that delivers measurable results.
Delivering compelling client presentations, providing recommendations that are concise, actionable, and grounded in both strategic insight and measurable outcomes
Connecting clients to broader agency intellectual capital, bringing best practices, frameworks, and proven approaches—particularly in loyalty, personalization, and customer experience—to every engagement
Owning client financials, including forecasts, budgets, scopes of work, and investments, and overseeing all legal and contractual processes
Developing and inspiring talent, coaching senior leaders and rising stars, identifying skill gaps and upskilling talent, and building a high‑performing, diverse team—including openness to non‑traditional and client‑side talent profiles

Digitas North America

3.9 Glassdoor

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.

Founded in 1980

Boston, Massachusetts, US

2.8K employees (892 in marketing)

www.digitas.com

74% recommend to a friend

82% CEO approval