Responsibilities

• Strategic Leadership
• Define a global ONE/SIZE brand strategy to increase awareness, relevance, and cultural impact, driving top-of-funnel growth and long-term brand equity
• Set a high marketing standard, ensuring all brand outputs reflect a distinctive, culturally resonant point of view
• Establish clear brand positioning and storytelling frameworks that strengthen differentiation and drive consumer preference in a competitive beauty landscape
• Marketing Execution & Channels
• Lead Brand Marketing, Integrated Marketing, Influencer & Talent Marketing, PR & Communications, Events, Trade Marketing, and Marketing Analytics to deliver category-defining campaigns that move both brand and business metrics globally
• Partner with Performance Marketing, Customer Acquisition, and Lifecycle teams to improve conversion, LTV, and retention by connecting brand storytelling to full-funnel growth strategies
• Own go-to-market strategy for product launches to deliver against business and marketing objectives
• Build test-and-learn frameworks to accelerate growth through experimentation and optimization across channels
• Brand & Storytelling
• Oversee brand strategy, visual identity, and creative direction across all consumer touchpoints
• Maintain an elevated creative standard across brand, content, campaigns, and experiences
• Ensure consistency in brand voice, tone, and messaging across all channels and markets while driving culturally relevant storytelling

Requirements

• 15+ years of relevant marketing leadership experience in beauty required, with demonstrated success driving brand growth in a prestige retail environment
• Marketing and creative intuition and cultural fluency with a proven ability to act as a tastemaker, shaping bold, relevant brand ideas that resonate with consumers and drive cultural impact
• Strong business and analytical acumen with the ability to connect storytelling ambition to revenue performance, ROI, and P&L outcomes
• Exceptional written, verbal, and executive-level presentation skills with the ability to influence senior stakeholders, partners, and cross-functional leaders
• Proven ability to prioritize and manage multiple high-impact initiatives with rigor and attention to detail in fast-paced, high-pressure environments
• Hands-on, player-coach leadership style with the ability to roll up sleeves, lead from the front, and drive outcomes in a high-accountability, start-up-style environment
• Strong technical and analytical proficiency including advanced skills in Excel, PowerPoint, Canva, and fluency in Power BI
• Physical Requirements: Prolonged periods sitting at a desk and working on a computer; Must be able to lift up to 30 pounds at times; Must be able to bend, stretch, kneel, twist, and squat to adjust or position equipment, cameras, or set up for events; Prolonged periods standing, bending, stooping, and reaching; Must be able to travel frequently, sometimes requiring long periods of driving or riding in a vehicle; Must be able to focus on detailed work for extended periods, which may lead to eye strain or fatigue; Must be able to perform tasks that require fine motor skills, including typing and using a mouse; Must be able to carry and transport promotional or sales materials; Must be able to work in a fast-paced, often time-sensitive environment.

Benefits

• Health and Wellness Benefits
• Comprehensive health, dental, and vision insurance along with additional ancillary benefits
• Flexible spending and health savings accounts (FSA/HSA)
• Employer paid life insurance coverage with optional supplemental life insurance available
• Employer paid long-term and short-term disability
• Access to Employee Assistance Program (EAP)
• Starting with 10 vacation days, 4 fixed personal days and 5 sick days (unless state law requires otherwise, in which case we will comply with state law)
• Twelve paid holidays
• Paid parental leave
• Summer Fridays between Memorial Day & Labor Day