Senior Vice President, Brand Strategy

New York City, NY (Remote)

$86/hr – $123/hrSenior Level10+ years expTemporary

Posted 2 months ago

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Job Summary

Shape and translate market research into clear, strategic direction for immunology branding, driving briefs, planning, and cross-functional input while mentoring the Strategy team.

  • Own research synthesis and translate data into actionable narratives and strategy decisions.
  • Drive brand planning, program design input, and collaborative storytelling across agencies and clients.
  • Coach and develop junior strategists while shaping best practices and strategic workshops.

Job Description

Responsibilities

  • Direct qualitative and quantitative market research
  • Synthesize insights from qual/quan research as well as other data sources
  • Understand customer usage of media/channels
  • Create briefs and provide input to program design as well as analytics
  • Lead brand planning and other strategic planning efforts
  • Contribute to new business pitches
  • Support the development of the Strategy team, including creation of best practices, agency education, coaching and mentoring early career strategists

Requirements

  • 10+ years of strategy experience in a management consultancy or agency setting
  • Exhibit a confident and forthright personality, as well as a history of proactivity in tackling difficult brand challenges
  • Have deep expertise in portfolio strategy development, segmentation, launch scenario planning, and storyflow development
  • Have experience leading the strategic process and defending strategic decisions for large, multi-indication brands or a portfolio of brands
  • Have knowledge of strategic constructs, structures, and processes that can benefit marketing initiatives and agency teams
  • Experience launching brands and driving campaign and creative strategy for large brands
  • Demonstrate a strong grasp of the strategic challenges facing the immunology market
  • Exceptional writing, communications, and presentation skills, both in developing the story architecture and delivering compelling presentations
  • Ability to developing strong relationships with senior and C-suite marketing clients and agency team leads and be viewed as an indispensable resource internally and externally
  • Strong collaboration and leadership capabilities across cross-functional teams

Preferred

  • Bachelor’s degree in marketing, anthropology/sociology or psychology (preferred)
  • Management consulting background preferred
  • Experience healthcare marketing/planning desirable
  • Desire to grow and expand skills beyond brand strategy or planning to UX, digital/engagement strategy, experience design, social media, and or analytics
  • Significant experience in rheumatology and/or dermatology will be strongly preferred

Benefits

  • Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
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Razorfish Health

Razorfish Health is a full-service agency built for the modern age of medicine. Our driving purpose is to help healthcare providers and patients make better connections for better outcomes. We do so with a foundation that is simple and strong. Deep science. Data-driven strategy. Creative storytelling. All to move customers to make the best decisions. Together, we can shape how medicine is practiced today, for a better and healthier tomorrow

Founded in 2010
Philadelphia, Pennsylvania, USA
267 employees (96 in marketing)

Traffic Signals

Monthly Visitors
2.9K
Traffic Source Mix
Search
28.8%
Direct
46.5%
Referral
5.8%
Social
17.4%
Paid
1.5%

Headcount Trend

Current headcount: ~267

Marketing Team

Marketing Team Size
55 (21% of company)
Marketing Roles Posted (Last 30 Days)
1