Responsibilities

• Technical Positioning and Product Messaging
• - Develop technically credible product positioning and messaging for Airlock Digital capabilities and solutions.
• - Translate complex cybersecurity functionality into clear customer-facing narratives that resonate with security practitioners, security architects, IT operations teams, and executive stakeholders.
• - Partner closely with Product Management and Solutions Engineering to ensure messaging accurately reflects product capabilities, operational workflows, and customer use cases.
• - Support the execution and refinement of broader product positioning and messaging frameworks through technical differentiation, customer insight, and practitioner-focused storytelling.
• - Ensure consistent application of product messaging across launches, sales assets, partner content, campaigns, website messaging, and customer communications.
• Product Launches and Go-to-Market Execution
• - Drive product-level go-to-market planning and launch execution for product capabilities, feature releases, and platform enhancements in alignment with broader product marketing and go-to-market strategy.
• - Partner with Product Management to define customer problems, technical value propositions, target audiences, use cases, and launch narratives.
• - Lead cross-functional launch coordination across Product, Sales, Marketing, Channel, Customer Success, and Solutions Engineering teams.

Requirements

• 7+ years of B2B product marketing experience within cybersecurity, endpoint security, infrastructure security, or enterprise SaaS environments.
• Strong experience developing technical product messaging, launch plans, and go-to-market execution programs for cybersecurity or infrastructure technologies.
• Experience translating complex technical capabilities into clear customer-facing narratives for both technical and non-technical audiences.
• Demonstrated ability to develop technical sales enablement assets including pitch decks, messaging guides, technical battlecards, solution briefs, and presentations.
• Experience supporting product launches and cross-functional go-to-market execution in fast-paced environments.
• Experience working closely with Product Management, Solutions Engineering, Security Engineering, or technical product teams.
• Strong understanding of cybersecurity buyer journeys, technical evaluation processes, and practitioner-focused messaging.
• Strong written and verbal communication skills with excellent storytelling ability.
• Ability to operate independently, manage ambiguity, and drive cross-functional initiatives with minimal oversight.

Preferred

• Experience marketing endpoint security, application control, allowlisting, EDR/XDR, or adjacent cybersecurity technologies.
• Experience supporting practitioner-focused cybersecurity sales motions and technical evaluation cycles.
• Familiarity with enterprise security operations, endpoint management, or security architecture concepts.
• Experience working within growth-stage cybersecurity companies or high-growth B2B SaaS organizations.

Benefits

• We offer a wide range of benefits to our eligible team members. Our benefit programs vary by location and can include Medical, dental, and vision insurance – 401K Plan with 4% Company Match – Life and Disability Programs – Paid Parental Leave - Paid time off and Paid Holidays – Volunteer and Birthday Time off – Home Office Allowance
• Our Commitment
• Named one of the USA’s Greatest Places to Work in 2024 and 2025, we value flexibility, trust, and a work environment that empowers our team to do their best work.