Senior Talent Marketing Content Specialist

Dallas, TX (On-site)

Salary Not AvailableSenior LevelFull time

Posted 5 months ago

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Job Summary

Lead and execute content creation for employer brand and recruitment marketing campaigns using AI tools, ensuring relevance across channels. The role includes generating copy for various formats, owning the content calendar, and analyzing performance to guide optimization. Preferred candidates are strong storytellers who thrive at the intersection of content, digital platforms, and emerging technologies.

Job Description

Responsibilities

  • Lead and execute content creation for employer brand and recruitment marketing campaigns (organic + paid), using AI tools to support narrative development, ensuring relevance across external and internal channels.
  • Use AI agents to generate and refine copy across formats—including social, web, video, and campaign assets—ensuring alignment with brand guidelines.
  • Own the editorial and social media content calendar for Talent Marketing.
  • Support the ongoing development of content strategy, activation plans, and creative concepts.
  • Monitor and analyze social media and content performance, providing insights and recommendations to guide optimization and future planning.

Preferred

  • You are an exceptional storyteller with a passion for elevating employee voices and bringing brand purpose to life.
  • You thrive at the intersection of content, digital platforms, and emerging technologies.
  • You are fluent in the language of social media, energized by experimentation, and comfortable using AI tools to accelerate the development of compelling, human-centered content.
CBRE logo

CBRE

Operating across every dimension of commercial real estate, CBRE sees more so you can do more.

Founded in 1906
Dallas, Texas, USA
72K employees (1,814 in marketing)

Traffic Signals

Monthly Visitors
1.4M
Monthly Google Ads Budget
$29.8K
Traffic Source Mix
Search
33.7%
Direct
50.7%
Referral
11.3%
Social
2.9%
Paid
1.3%

Headcount Trend

Current headcount: ~71.9K

Marketing Team

Marketing Team Size
1,000 (1% of company)
Median Career Experience
14 years
Median Tenure
5 years
Marketing Roles Posted (Last 30 Days)
5

Funding

Total Funding
$3.8B
Last Raise
$750M
Post IPO Debt, 4 months ago

Funding History

  • Nov 2025
    Post IPO Debt • $750M
  • Apr 2025
    Post IPO Debt • $1.1B
  • Feb 2024
    Post IPO Debt • $500M

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