Senior Strategist/Associate Creative Strategy Director

New York, USA (Hybrid)

$100K/yr – $120K/yrSenior Level5+ years expFull time

Posted 3 months ago

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Job Summary

Drive creative strategy and influencer marketing leadership for travel campaigns.

  • Must-have: 5–7 years in creative/strategy and 3+ years influencer marketing.
  • Standout: Travel/tourism experience with pre-sale RFP strategy and influencer thinking.
  • Standout: Strong client-facing presentation and cross-functional collaboration.

Job Description

Responsibilities

  • Work closely with the VP and Creative Strategy team and account leads to define and elevate our travel creative approach.
  • Interpret client briefs for always-on and seasonal travel initiatives, leading internal brainstorms and client-facing creative workshops.
  • Develop and manage direct relationships with travel clients, ensuring creative output consistently aligns with brand guidelines and KPIs.
  • Lead the creative and strategic development of influencer campaigns that maximize both paid and organic reach within the travel space.
  • Demonstrate expertise across social-first content executions, particularly on Meta, Snap, TikTok, and YouTube, with a clear understanding of how to activate in the travel and tourism space.
  • Stay ahead of travel, culture, and lifestyle trends that can inform campaign creative.
  • Oversee creator sourcing strategies that balance destination expertise, audience targeting, and content quality.
  • Lead and contribute to pre-sale RFP strategy across a wide range of industries and verticals, developing bespoke creative frameworks and influencer thinking tailored to each prospect.
  • Present concepts and strategies confidently to senior client stakeholders.
  • Develop and manage relationships with internal teams and build a deep relationship with the sales team.
  • Represent Influencer across key IAT stakeholder meetings, presentations, and events.
  • Have a deep understanding of influencer marketing and the way in which brands can leverage influencer content to deliver outcomes across the sales funnel.

Requirements

  • Minimum of 5- 7 years experience in a creative and/or strategy role.
  • Minimum of 3 years influencer marketing experience.
  • A digital native with a history of delivering socially led branded content.
  • Experience building, designing, and leading deck building.
  • Experience sourcing indicative creators.
  • Previous experience working in travel, tourism, or hospitality
  • On the pulse of internet culture, especially around travel, lifestyle, and destination content.
  • Demonstrated ability to develop compelling pre-sale RFP strategy across varied industries and client types.
  • Solid communication, organizational, and time-management skills.
  • Strong ability to distill complex client problems into strategically focused influencer briefs.
  • Comfortable communicating with senior stakeholders both internally and externally.
  • Ability to manage competing priorities and workloads.
  • High energy and results focused (short-term and long-term vision).
  • Collaborative spirit, able to work across many functions and build rapport quickly.

Benefits

  • Medical Benefits through Insperity
  • Wellbeing support including EAP & Mental Health cover
  • 401K with match opportunity
  • 22 days of Paid Time Off (+ Federal Holidays which can be flexed to your needs)
Influencer logo

Influencer

3.5 Glassdoor

Influencer is a global creator marketing agency on a mission to shape the future of marketing by humanizing brands. By placing creators at the center, the agency delivers creator-first solutions across creative, media, and commerce that connect brands with audiences through insight-driven creator campaigns built to stop the scroll and drive measurable impact.Founded in 2015 by YouTuber-turned-entrepreneur Caspar Lee and entrepreneur Ben Jeffries, Influencer is the world’s largest independent creator marketing agency - powered by a unique ecosystem of proprietary technology, platform partnerships, and longstanding talent relationships.As an Official Global Marketing Partner of TikTok, YouTube, Pinterest, Snap, Meta, and Twitch, Influencer delivers bespoke, enterprise-level solutions powered by Waves, its AI-driven operating system. From concept to conversion, the agency blends human instinct with platform intelligence to drive measurable outcomes across the full funnel - from brand perception to performance and sales.With 200+ team members speaking 30 languages across North America, Europe, and the Middle East, Influencer has delivered 6,000+ campaigns for leading brands including Spotify, SharkNinja, Google, Nike, Disney, and Coca-Cola.

Founded in 2015
London, England, GBR
1.2K employees (621 in marketing)
54% recommend to a friend
70% CEO approval

Traffic Signals

Monthly Visitors
51.3K
Traffic Source Mix
Search
40.4%
Direct
43.4%
Referral
8.8%
Social
6.2%
Paid
1%

Headcount Trend

Current headcount: ~1.2K

Marketing Team

Marketing Team Size
568 (49% of company)
Median Career Experience
12.5 years
Median Tenure
2.1 years
Marketing Roles Posted (Last 30 Days)
3

Funding

Total Funding
$4.6M
Last Raise
$3.7M
Series A, 6 years ago

Funding History

  • Sep 2019
    Series A • $3.7M
  • Dec 2017
    Seed • $667.9K
  • Nov 2016
    Equity Crowdfunding • $187K

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