Senior Strategist, Performance Marketing - Marketplace Partnership

New York City, NY (On-site)

$75K/yr – $95K/yrSenior Level3+ years expFull time

Posted 2 months ago

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Job Summary

Own and optimize Amazon PPC programs end-to-end while coordinating client onboarding, audience targeting, and cross-functional strategy to drive outcomes on campaigns and revenue.

  • Amazon PPC lifecycle: strategy, setup, optimization, and reporting.
  • Audience and brand alignment: tailor on- and off-site targeting to meet KPI goals.
  • Client leadership: lead calls, coach teammates, and balance brand strategy with performance insights.

Job Description

Responsibilities

  • Utilize your expertise in Amazon PPC marketing strategies to oversee campaigns from inception to execution.
  • Own new client onboardings to guarantee an optimal experience by setting clear expectations and deliverables for full-funnel advertising.
  • Thorough understanding of various audiences (AMC Audience Builder), Premium Audience Insights, etc, and the ability to build and optimize target audiences on and off site.
  • Assist Brand Strategy & additional internal teams in enhancing client value through comprehensive and insightful strategies across commerce operations and media.
  • Offer timely, relevant feedback and coaching to team members to deliver an exceptional client experience.
  • Partner with cross-functional teams to provide best in class brand experience..
  • Collaborate with internal and external stakeholders to evaluate performance and explore new opportunities.
  • Manage account budgets, generate reports, and implement optimizations to align with client goals.
  • Build and maintain strong client relationships, positioning yourself as the subject matter expert for Amazon paid strategies.
  • Enhance Front Row’s PPC offerings by training team members on tool utilization and insights.
Front Row logo

Front Row

3.8 Glassdoor

Front Row is your Connected Commerce partner, where brand, demand, and Amazon unite. We bridge brand building and business performance across every platform with Amazon as the core engine of conversion, and deliver end-to-end D2C strategy, design, and development to grow beyond marketplaces.Today’s commerce isn’t linear; it’s looped, layered, and always-on. Forty percent of Amazon branded searches start off-Amazon, 36% of sales are influenced by off-Amazon ads, and TikTok drives Amazon search more than Google. That’s why we design connected systems where every interaction fuels the next, every signal triggers a response, and growth compounds across the commerce ecosystem.At the center is Catapult, our proprietary intelligence platform integrating best-in-class data partners to connect signals from marketplace performance, demand shifts, consumer cohorts, and competitive activity. Signals become insights, insights reveal opportunities, and opportunities turn into strategies, executed in real time to keep brands ahead.Our first growth engine, Brand Equity & Demand Generation, combines the depth of a strategy and creative agency with the agility of a content studio and the reach of a full growth offering across performance marketing, creators, influencers, and more. We create ideas, assets, and activations that boost organic visibility, traffic, and sales on Amazon.Our second growth engine, Conversion & Scale on Amazon, covers every major model: 1P Management, 3P Management, and 3P Distribution in the US, UK, and EU, supported by tailored distribution strategies. From operational excellence to retail media mastery, we make Amazon a growth engine, not just a sales channel.Nothing is possible without our teams. We create pathways for growth, learning, and opportunity so our people can thrive, amplify impact, and help shape the future.Welcome to Front Row. Welcome to Connected Commerce.

Founded in 2012
New York, New York, USA
426 employees (170 in marketing)
59% recommend to a friend
55% CEO approval

Traffic Signals

Monthly Visitors
43.4K
Monthly Google Ads Budget
$40.9K
Traffic Source Mix
Search
45.3%
Direct
44%
Referral
6.3%
Social
2.9%
Paid
1.3%

Headcount Trend

Current headcount: ~426

Marketing Team

Marketing Team Size
126 (30% of company)
Median Career Experience
9 years
Median Tenure
2.6 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Last Raise
Private Equity, 2 years ago

Funding History

  • Sep 2024
    Private Equity

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