Senior Strategist, Marketing (Events Strategist)

Chicago, IL (Remote)

Salary Not AvailableSenior Level6+ years expFull time

Posted 2 months ago

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Job Summary

Drive end-to-end event programs within Retirement & Income Solutions, coordinating strategy, logistics, and post-event impact to turn events into measurable business outcomes.

  • Own end-to-end event strategy, planning, and post-event analytics across small- to large-scale events.
  • Must-have: 6+ years in event management or related roles with cross-functional collaboration.
  • Standout: Strong cross-functional alignment with marketing, sales, compliance, operations, and finance to translate events into business results.

Job Description

Responsibilities

  • Leads the development and ongoing management of an integrated event strategy for Retirement & Income Solutions ensuring alignment with business and sales priorities, brand standards and compliance requirements
  • Partners with internal stakeholders to develop annual event strategies and plan, coordinate, and execute small- to large-scale events
  • Manages all logistical aspects of planning which may include speaker selection, agenda scheduling, communications, marketing activities, on-site coordination, budget management and return on investment analysis. Accountable for maintaining post conference success metrics, stakeholder feedback and delivery of overall conference evaluation results.
  • Executes event technology for in-person Principal and virtual Council events, leveraging expertise across event platforms to guide stakeholders to the most effective solutions.
  • Drives comprehensive pre-event planning, including communications, materials, vendor coordination, and internal alignment.
  • Manages post-event follow-through, including data tracking, reporting, and sales activation initiatives to translate events into measurable business outcomes.
  • Work closely with marketing, compliance, sales leadership, operations, finance, and external partners to support both event-related initiatives and non-event projects that enhance the client and sales experience.

Requirements

  • Bachelor’s degree or equivalent experience
  • 6+ years of experience in event management, client partnership, marketing, or sales support
  • Outstanding organizational skills and the ability to manage multiple projects simultaneously
  • Strong problem-solving, communication, negotiation, and collaboration skills
  • Ability to work effectively under pressure and adapt quickly in a fast-moving environment
  • Comfortable operating with a high sense of urgency
  • Ability to lift up to 35 pounds
  • Willingness to travel (up to 20%, including overnight travel)

Preferred

  • Experience partnering with or supporting a Sales organization
  • Familiarity with financial services or retirement industry
  • Experience with Salesforce
  • Strong data tracking and reporting capabilities to analyze event outcomes
  • Ability to anticipate needs, problem-solve proactively, and build strong internal relationships

Benefits

  • Flexible Time Off (FTO) is provided to salaried (exempt) employees and provides the opportunity to take time away from the office with pay for vacation, personal or short-term illness.
  • Pension Eligible

Principal Financial Group

3.9 Glassdoor

Principal Financial Group® is dedicated to improving the wealth and well-being of people and businesses around the world—helping more than 62M customers plan, protect, invest, and retire as of December 31, 2023. Along the way, we commit to supporting the communities where we do business. Improving our planet. And building a diverse, inclusive workforce. We’re proud to be recognized as a Best Place to Work in Money Management by Pensions & Investments for the 11th consecutive year, an Ethisphere World’s Most Ethical Companies for the 12th time and as Forbes The Best Employers for Diversity 2023. Disclosure: Insurance products issued by Principal National Life Insurance Company (except in NY) and Principal Life Insurance Company®. Plan administrative services offered by Principal Life. Principal Funds, Inc. is distributed by Principal Funds Distributor, Inc. Securities offered through Principal Securities, Inc., member SIPC and/or independent broker/dealers. Investment advisory services are offered through Principal Global Investors, LLC or its affiliates. Principal Asset ManagementSM is a trade name of Principal Global Investors, LLC. Referenced companies are members of the Principal Financial Group®, Des Moines, IA 50392. ©2024 Principal Financial Services, Inc. Principal Financial Group Foundation, Inc. ("Principal® Foundation") is a duly recognized 501(c)(3) entity focused on providing philanthropic support to programs that build financial security in the communities where Principal Financial Group, Inc. ("Principal") operates. While Principal Foundation receives funding from Principal, Principal Foundation is a distinct, independent, charitable entity. Principal Foundation does not practice any form of investment advisory services and is not authorized to do so. https://www.principal.com/social-media-disclosures

Des Moines, Iowa, USA
24K employees (675 in marketing)
76% recommend to a friend
86% CEO approval

Traffic Signals

Monthly Visitors
4.6M
Monthly Google Ads Budget
$7.8K
Traffic Source Mix
Search
20.8%
Direct
74%
Referral
4.7%
Social
0.2%
Paid
0.2%

Headcount Trend

Current headcount: ~23.8K

Marketing Team

Marketing Team Size
562 (2% of company)
Median Career Experience
20 years
Median Tenure
7.2 years
Marketing Roles Posted (Last 30 Days)
4

Funding

Total Funding
$700M
Last Raise
$700M
Post IPO Debt, 3 years ago

Funding History

  • Mar 2023
    Post IPO Debt • $700M

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