Senior Strategist

Austin, TX (On-site)

Salary Not AvailableSenior Level3+ years expFull time

Posted 5 months ago

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Job Summary

A client-facing brand strategy role is described with emphasis on tying consumer trends to opportunities, conducting primary research, and turning insights into actionable strategies and creative briefs. The requirements highlight 3–8 years of experience, strong data and communication skills, in-office presence, and travel. Benefits mention generous benefits and growth opportunities.

Job Description

Responsibilities

  • Having a finger on the pulse. You’ll stay abreast of emerging consumer trends, technologies and behaviors, and you have a perspective on the opportunities they may present for our clients.
  • Connecting dots. You are good at connecting the dots between sometimes disparate information (like marrying a media insight with a consumer insight in a way that 1 + 1 = 3), and you can turn them into compelling stories.
  • Designing and conducting primary research. You love getting to know consumer perspectives and can moderate focus groups and interviews with little oversight. You have a proven ability to not only report research results based on what was learned but also what it means.
  • Developing actionable strategies. You have a keen understanding of how people make decisions—how they interact with different channels and touchpoints, the brand, the marketplace, the business, and popular culture—and you can frame these developments up in simple frameworks for your clients.
  • Writing and delivering creative briefs. You love getting a new client brief and digging into the business and communication challenge. You are adept at reframing the ask in new ways, based on consumer and category behavior to inspire creatives, and you can do so with limited oversight.
  • Collaborating with other agency disciplines. You leave your ego at the door and collaborate closely with creatives, media and account management to make your and their work better. You have strong, yet loosely held convictions.
  • Supporting new business. You will regularly contribute to new business pitches through research, strategy development and story development.
  • Thinking on your feet. You should have experience in a client-facing role and are comfortable interacting and collaborating with the agency leadership team.

Requirements

  • 3–8 years of experience in a client-facing brand strategy role or brand management
  • Proven track record of effective and inventive use of consumer data and research to develop strategic deliverables or creative execution.
  • A love of advertising, communications, media channels, popular culture, and how people consume and act on all of them
  • Insatiable curiosity that compels you to keep learning about consumers, clients and your collaborators
  • Open to giving and receiving feedback without ego
  • Clear and concise written and verbal communication skills
  • High emotional intelligence
  • This role requires regular in-office presence with a minimum of three days per week
  • Travel 10-20%

Benefits

  • generous benefits, plenty of time off, and opportunities for growth whether you’re just starting out or have been in the biz for a while.
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GSD&M

GSD&M is a creatively driven, full-service agency born and raised in Austin, TX. Our strategy? We’re in the business of growing our clients’ businesses and have helped grow some of the world's most successful brands. We’re a full-service advertising agency, but our work goes beyond just making ads. We are a company that uses the power of purpose to drive success with our clients. We partner with our clients to discover, define and articulate their core purpose beyond making money and translate that vision into the marketplace. The return for us? Our work makes a difference for our people, our clients and our communities.

Founded in 1971
Austin, Texas, USA
552 employees (229 in marketing)

Traffic Signals

Monthly Visitors
5.6K
Traffic Source Mix
Search
31.3%
Direct
54.1%
Referral
5.6%
Social
7.6%
Paid
1.2%

Headcount Trend

Current headcount: ~552

Marketing Team

Marketing Team Size
124 (22% of company)
Median Career Experience
16 years
Median Tenure
4.5 years

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