Senior Strategist – Digital Shelf Content at Propelis | Chicago, IL | $80K/yr – $90K/yr

Propelis

Senior Strategist – Digital Shelf Content

Chicago, IL (Hybrid)

$80K/yr – $90K/yrSenior LevelFull time

Posted 4 weeks ago

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Job Summary

Own retailer content and search strategy for ecommerce, turning brand and consumer insights into high performing product content and discoverability across platforms.

Content & Search Ownership: lead the commerce content and search strategy across retailer ecosystems and align with client goals.
Insights-to-Action: translate data into actionable content decisions, optimizing PDPs, ATF, and BTF for discoverability and ranking.
Cross-Functional Partnership: collaborate with Search, Creative, and Client teams to evolve strategies with platform changes.

Job Description

Responsibilities

Leads e-commerce content strategy for digital shelf environments, translating brand, consumer, and search insights into high-performing product content across retailer platforms.
Develop digital shelf content strategies aligned to business goals
Craft SEO-informed frameworks across PDP copy, ATF imagery, and BTF content
Translate client briefs into actionable strategies across Amazon, Walmart, Target, Kroger and others
Integrate keyword and search data into natural, human-first content
Apply retailer content guidelines and constraints
Lead insight-to-creative translation
Make data-backed recommendations to improve performance
Analyze content effectiveness and refine messaging
Partner with Search teams to improve discoverability

Benefits

Group benefits currently include a selection of health care plans with prescription drug coverage, dental plan, vision plan, basic and supplemental life insurance, a flexible spending account for medical and dependent care expenses or a health savings account based on plan selection, short/long term disability and 401(k) Savings Plan.

Nice to have

Familiarity with retailer AI tools (Rufus, Sparky)

Propelis

The businesses of SGS & Co and SGK have united to form Propelis, a go-to-market ecosystem that enables marketers to move their brands forward with greater speed, clarity, and confidence. Our broad range of integrated solutions include brand creative, packaging, print solutions, branded environments, and content production. Services are delivered through our family of brands: SGX, Marks, Equator, Collide, and 5Flow. With a combined legacy spanning more than 150 years, Propelis commences operations with 10,000 employees in 30+ countries, nearly $1 billion in annual sales, and a diverse client base of over 2,000 leading companies.

318 employees (79 in marketing)

propelis.com