Responsibilities

• Leads e-commerce content strategy for digital shelf environments, translating brand, consumer, and search insights into high-performing product content across retailer platforms.
• Develop digital shelf content strategies aligned to business goals
• Craft SEO-informed frameworks across PDP copy, ATF imagery, and BTF content
• Translate client briefs into actionable strategies across Amazon, Walmart, Target, Kroger and others
• Integrate keyword and search data into natural, human-first content
• Apply retailer content guidelines and constraints
• Lead insight-to-creative translation
• Make data-backed recommendations to improve performance
• Analyze content effectiveness and refine messaging
• Partner with Search teams to improve discoverability

Requirements

• Senior-level experience in e-commerce content strategy, digital shelf content, or commerce search (implied by role Senior Strategist)
• Experience translating client briefs into actionable strategies across multiple retailer platforms (e.g., Amazon, Walmart, Target, Kroger)
• Experience in keyword research, competitor analysis, and share-of-search
• Ability to analyze content effectiveness and refine messaging
• Ability to collaborate with cross-functional teams (Search, Creative, Client) and lead content workstreams
• Awareness of retailer AI tools (e.g., Rufus, Sparky) and evolving platform requirements

Benefits

• Group benefits currently include a selection of health care plans with prescription drug coverage, dental plan, vision plan, basic and supplemental life insurance, a flexible spending account for medical and dependent care expenses or a health savings account based on plan selection, short/long term disability and 401(k) Savings Plan.