Responsibilities

• As a Senior Strategist at Tectonic, you will be responsible for owning strategic branding and marketing initiatives for clients, leveraging research, analysis, and innovative thinking to deliver exceptional branding and marketing experiences that achieve positive business outcomes.
• This role combines deep expertise in digital brand and marketing strategy and client engagement.
• To be successful in this role, you must fully own and manage the strategic aspects of client engagements such as brand strategy, marketing strategy and planning, roadmapping and campaign development and execution.
• This is a pivotal role in building relationships with and shaping strategic direction for clients, and collaborating across teams to ensure the successful execution of impactful solutions.
• Successful individuals in this role have the following capabilities: systems thinking; creative strategic and tactical problem-solving; intense yet mindful internal and external collaboration; ability to independently manage a multi-client workload week over week.
• As we are expanding our capabilities, expertise in sourcing and managing contract resources is a plus.
• Marketing Strategy and Planning: Ability to create marketing plans that directly affect stated client goals. Plan and manage budgets. Make informed decisions on appropriate platforms, audience targeting.
• Integrated Campaign Planning, Execution and Management: Ownership of multi-channel (digital, print, events, partnerships) marketing campaigns—and their budgets—that align with target audience preferences and maximize ROI.
• SEO Strategy and Implementation: Develop and implement SEO strategies to increase organic traffic and search engine rankings. Conduct keyword research, on-page and off-page optimization, and manage technical SEO efforts in collaboration with development teams.
• Performance Tracking & KPIs: Define success metrics, track marketing performance through analytics tools, including SEO performance metrics (e.g., organic traffic, keyword rankings, conversion rates), and use insights to optimize campaigns, strategies, and overall marketing efforts.

Requirements

• 5-10+ years of experience in digital-focused brand and marketing strategy, with the majority in a client-facing role managing and delivering complex projects and solutions.

Preferred

• expertise in sourcing and managing contract resources is a plus

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance