Responsibilities

• Commerce Strategy and Execution – understanding retailers in order to successfully coordinate and facilitate 3rd party vendor RFPs, evaluate RMN capabilities and proposals and manage ongoing campaign communication.
• Setting channel and tactic strategies for brands and campaigns
• Setting audience strategy for media campaigns to drive client objectives
• Set Media KPIs based on client JTBD
• Vendor communication around RFPs, proposals and campaign details (store lists, Sku lists for measurement, etc.).
• Manage status documents
• Learning and understanding new RMN capabilities
• Handling communications with vendors, manager, creative and client teams
• Commerce measurement – evaluation of vendor reports, completing end of campaign wrap reports with support from internal team; in-flight optimization evaluations and coordinating initiatives with partner agencies or vendors
• Administration – Manage status docs and google drive; own updates to evergreen files like activations decks; recap calls and meetings
• The Sr. Strategist will manage campaign strategy, execution and communication and should have a comprehensive knowledge of an RFP process, sound knowledge of proposals across offsite, social, onsite, video, static, influencer; communicate well with multiple parties
• A love of the new, a passion for commerce, digital trends and technologies and an understanding of shoppers and commerce media
• Partner closely with the broader Commerce Experience team to collaborate on commerce decks, reporting and brainstorms for big idea projects

Requirements

• 4 – 6 years experience planning / executing commerce media (inclusive of retail media networks, third party digital, social, etc.)
• Good understanding of shopper marketing and eCommerce – have worked on either client side or at an agency where they developed commerce media plans (evaluated CPMs, Impressions, Audiences, etc.), shopper specific programs, and understand the retail landscape
• Experience in commerce planning with an emphasis on / interest in commerce media (eg; Walmart Connect, LCL, etc.)
• Experience in crafting media campaign wrap reports
• Bachelor’s degree required

Preferred

• Bachelor’s degree required (note: this is a qualification in the description)
• Strong writing skills and experience putting together strategic POV’s in the shopper space
• Strong presentation and leadership skills
• Self-starter and eager to learn and grow in their media knowledge
• Collaborative and Confident (Not afraid to voice an opinion / POV)
• Passion and Curiosity
• Organization and Detail Oriented

Benefits

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances
• The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents