Senior Staff Product Marketing Specialist at Renesas Electronics | San Jose, CA | $174K/yr – $215K/yr

Senior Staff Product Marketing Specialist

San Jose, CA (Hybrid)

$174K/yr – $215K/yrSenior Level8+ years expFull time

Posted 5 weeks ago

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Job Summary

Own regional solution marketing and distributor engagement, tying product releases to workshops, cross‑functional BD, and pipeline-building in industrial segments.

Coordinate channel and distributor engagement plans aligned to product releases and field sales.
Lead workshops and customer engagements to uncover NPIs and differentiate solutions across key segments.

Job Description

Responsibilities

Channel Engagement Planning: Define and execute channel engagement plans across distributors and ecosystem partners.
Product Release Alignment: Plan release schedules with Product Groups and Solutions Team.
Marketing Plan for Releases: Build marketing plans around product release calendars.
Sales Collaboration: Work with Sales on Engagement Plans to drive opportunities.
Customer Engagement & Opportunity Development: Drive customer engagement and develop opportunities.
Distributor & Customer Workshops: Present at distributor offices and hold workshops on new solutions and NPIs.
Key Accounts & Ecosystem Relationships: Support team in building relationships with key accounts and ecosystem partners.
Solution Differentiation: Identify solution-level and product-level opportunities and differentiate across industrial segments.
Promotion & Positioning: Direct the promotion and positioning of relevant application-focused solutions.
Cross-Business Initiatives: Champion cross-business solution initiatives at a strategic level.
Cross-Functional Collaboration: Facilitate collaboration between BD, field sales, FAEs, marketing, and BUs.
Regional Voice & Planning: Represent the regional voice in corporate planning and solution development.
Market Intelligence Feedback: Feed market intelligence back into business units.

Requirements

8+ years of experience in business development, marketing or technical sales.
This is a remote role based in the San Jose area; candidates must be locally based to be considered.
Deep understanding of the Industrial market, with experience in Building Automation, Industrial Automation, or Energy sectors.
Proven ability to follow up on leads and develop relationships in the field.
Strong strategic thinking, analytical, and communication skills.
Ability to work effectively in a matrixed, cross-functional environment.
Education: Bachelor’s Degree in Engineering, Business, or a related field.

Renesas Electronics

3.8 Glassdoor

Renesas is an embedded semiconductor solution provider driven by its Purpose ‘To Make Our Lives Easier.’ As the industry’s leading expert in embedded processing with unmatched quality and system-level know-how, we have evolved to provide scalable and comprehensive semiconductor solutions for automotive, industrial, infrastructure, and IoT industries based on the broadest product portfolio, including High Performance Computing, Embedded Processing, Analog & Connectivity, and Power. With a diverse team of over 21,000 professionals in more than 30 countries, we continue to expand our boundaries to offer enhanced user experiences through digitalization and usher into a new era of innovation. We design and develop sustainable, power-efficient solutions today that help people and communities thrive tomorrow, ‘To Make Our Lives Easier.’

Founded in 1980

Tokyo, Tokyo, Japan

12K employees (704 in marketing)

www.renesas.com

70% recommend to a friend

89% CEO approval