Responsibilities

• Demand Creation & Design-Wins Targeting: Identify the high potential customer Promotion: Execute regional seminars, tech days, partner scouting, enablement and trade shows. Funnel Management: Track the "Design-In" to "Design-Win" pipeline to ensure future revenue is secure. Opportunity: Uncover opportunity and support to close and win Distribution Management: Work with distributor to support Key account and “long tail” customers. Customers: Establish deep relationships with key customers and align on product roadmap and D-in/win support Price Positioning: Adjust local pricing to stay competitive against local players or customer share, in synch with company ambition.
• Key customer initiatives Account Profile: Working with sales (Customer Roadmap, Competition landscape, SKU map, SAM, key target opportunities/sockets, SWOT, customer org) Engagement strategy and customer relationship Roadmap impact and alignment Account strategy Action plan Long term tracking

Requirements

• Bachelor’s degree in electrical engineering, Computer Engineering, or related technical fields. Master’s degree or MBA is a plus.
• 10+ years of experience in semiconductor, embedded systems, or related industries.
• 5+ years in product marketing or product line management.
• Experience in P&L management, Strategic Marketing, Technical Marketing, Business development, Applications, Supply chain management, Cost management, or related roles.
• Understanding of microcontroller or microprocessor or connectivity applications in consumer, industrial, automotive and data center or communications infrastructure applications and systems.
• Understanding of: Microcontroller architectures (ARM Cortex, RISC-V, etc) Connectivity Technology (WiFi, Bluetooth, NFC) Embedded software ecosystems Semiconductor cost structures, wafer economics, and supply chain dynamics

Preferred

• Master’s degree or MBA is a plus.