Senior Sponsorship Operations Manager

Los Angeles, CA (Hybrid)

Salary Not AvailableSenior Level6+ years expFull time

Posted 7 weeks ago

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Job Summary

Own the end-to-end sponsorship program with heavy operations, client management, and ROI measurement for tech clients, balancing on-site logistics with portal tech and cross-team collaboration.

  • Sponsor Operations: align event logistics, exhibits, content, and vendor coordination to deliver sponsor benefits.
  • Sponsorship Technology & Communications: run the exhibitor portal, daily asset delivery reporting, and sponsor touchpoints across email, webinars, and meetings.
  • Sales Strategy & ROI Tracking: craft sponsor materials, drive tech-sponsor programs, define KPIs, and analyze ROI with sponsors.

Job Description

Responsibilities

  • Sponsor Operations and Logistics: Manage cross functional work streams and key stakeholders to ensure that all sponsorship benefits are fulfilled, including but not limited to: Event Technology, General Service Contractor & Other Vendors (i.e. Electrical, Rigging, Labor), Expo Show Floor Management, Content, Registration, Housing, Marketing and Demand Generation, Food & Beverage, Live Production, Security, Operations, Graphics and Creative Teams.
  • Project Management Emphasis: Be a pillar on the sponsorship team while nurturing the relationships with our top client accounts; Utilize project management methodologies to plan and execute sponsorship-related tasks; Develop and maintain a detailed project plan for sponsorship deliverables; Ensure timely completion of all sponsor-related projects to meet event deadlines; Ability to review floorplans and provide succinct feedback on how to give sponsors the best attendee flow.
  • Sponsorship Technology: Build and manage the exhibitor portal tool (i.e. Rainfocus, Cvent, Swoogo, etc); Daily reporting on sponsorship asset delivery to ensure sponsors are meeting event deadlines; Consult on sponsorship integration for mobile app and web elements.
  • Communications: Create and deliver sponsor communications via newsletters, office hours, webinars, and cadence calls; Efficiently respond to sponsors in a timely manner in the heavy influx of sponsor email inquiries, as well as proactive follow-up in advance of time sensitive deadlines; Drive weekly sponsorship meetings with internal and external stakeholders, including clients and vendors.
  • Sales & Strategy: Lead prospectus consulting and development, crafting compelling materials to attract sponsors and exhibitors; Design and execute a sales program specifically tailored for tech clients, ensuring operational fulfillment and a focus on surpassing sponsorship revenue goals; Identify fresh opportunities for sponsors aligned with the client’s culture and event needs; Implement effective tracking mechanisms to evaluate the impact and success of sponsorships; Manage the onsite sales suite for sponsorship renewals and relationship building; Collaborate closely with sponsors to define and measure key performance indicators (KPIs) for Return on Investment (ROI); Analyze data and provide valuable insights to sponsors regarding their ROI.
  • Internal Affairs: Lead the SSPM Office Hours; Support and train new team members as they onboard to GPJ; Take an active role in mentoring ignite coordinators; Build and maintain training materials for new team members.

Requirements

  • Bachelor degree in relevant field.
  • 6+ years’ of event management experience.
  • 3+ years’ of experience in Sponsorship required, preferably in a Partner Relations role.
  • Travel 10%
  • Knowledge of and proficiency in the following tools: Cvent, RainFocus, Smartsheets, and Google Suite

Nice to Have

  • Experience in Sponsorship Sales and/ or Strategy

Benefits

  • Employee Stock Ownership Plan (ESOP) – providing our employees with an ownership interest.
  • employer matching 401(k) plan (no vesting period)
  • low contribution healthcare option
  • FTO policy (no more “accruing” time off)
  • GPJ is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, sexual orientation and gender identity), national origin, citizenship, disability, protected veteran status, or any other protected class.
George P Johnson Experience Marketing logo

George P Johnson Experience Marketing

GPJ is the world's leading strategic experience marketing agency. We create great ideas and bring them to life through integrated experiential programs that leverage digital, mobile and physical brand activations. Our worldwide office network enables leading brands to create and accelerate relationships with customers, employees, partners, media and other influencers. GPJ is part of Project Worldwide, A Creative Alliance for the Ambitious.TM (www.project.com).

Founded in 1914
Auburn Hills, Michigan, USA
1.7K employees (519 in marketing)

Traffic Signals

Monthly Visitors
25.5K
Traffic Source Mix
Search
39%
Direct
46.1%
Referral
8.1%
Social
5.2%
Paid
1.1%

Headcount Trend

Current headcount: ~1.7K

Marketing Team

Marketing Team Size
147 (9% of company)
Marketing Roles Posted (Last 30 Days)
2