Senior Specialist, Strategic Communications

Rochester, NY (Hybrid)

$63K/yr – $110K/yrSenior Level3+ years expFull time

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Lead editorial and storytelling across internal and external audiences, guiding NPConnect and cross-functional campaigns to advance firm initiatives and executive visibility.

  • Own editorial direction for NPConnect and the weekly This Week @ NP digest, aligning with leadership priorities.
  • Drive strategic content development for initiatives like Week of Service, Pro Bono, DEI, and Mental Health and Well Being.
  • Coordinate multi-stakeholder storytelling with attorneys, marketing, and BD teams to deliver brand-aligned content for websites, events, and client updates.

Job Description

Responsibilities

  • Work closely with attorneys, communications and marketing/business development colleagues to identify and meet communication needs. Create dynamic, compelling content for internal and external audiences that reflects our brand, supports key firm initiatives, and inspires engagement.
  • Draft stories, interview sources, script and record videos, and devise and manage audience engagement campaigns.
  • Conceptualize, write, and edit internal communications for C-suite leaders and functional area leaders.
  • Shape the direction of our new, next-gen employee engagement platform (NPConnect); serve as editorial director and chief content generator, provide quality control guidance and strategic direction to project collaborators
  • Create a weekly email digest of top news across the firm (This Week @ NP).
  • Work with key stakeholders on projects as assigned. Lead strategic content development for Week of Service, Pro Bono, DEI, Mental Health and Well Being, and other areas.
  • Serve as part of a team guiding executive visibility strategies for C suite leaders including the managing partner, chief operating officer, and chief talent officer.
  • Own various content areas for the firm’s annual partner meeting and other major internal and external events, including identifying speakers, conceptualizing presentations, providing logistical support, scripting and rehearsing presenters, and creating on-site engagement activities.
  • Work directly with clients, or with clients under the direct supervision of attorneys, on content for the firm’s website, case status updates for clients with open matters, and content for events featuring or co-sponsored by clients.
  • Collaborate with the marketing/business development team on writing attorney bios, practice-and industry-focused web content, external advertising, evites, alumni communications, and other outreach.
  • Advise functional areas of downstream communications impacts of their initiatives. Develop plans to socialize and roll out new programs and initiatives.
  • Build strong relationships with attorneys and other internal stakeholders.
  • Manage and prioritize multiple projects simultaneously.
  • Perform other duties as assigned.
Nixon Peabody LLP logo

Nixon Peabody LLP

4.0 Glassdoor

Nixon Peabody LLP is an American Lawyer top-100 law firm in the United States and has 15 offices worldwide. Our firm delivers exceptional service to our clients and our communities by combining high performance, entrepreneurial spirit, deep engagement, and an unwavering commitment to a culture of collaboration, diversity, and humanity.

Founded in 1999
Boston, Massachusetts, USA
1.9K employees
74% recommend to a friend
74% CEO approval

Traffic Signals

Monthly Visitors
69K
Monthly Google Ads Budget
$5K
Traffic Source Mix
Search
50.3%
Direct
42.7%
Referral
5.5%
Social
0.7%
Paid
0.6%

Headcount Trend

Current headcount: ~1.9K

Marketing Team

Marketing Roles Posted (Last 30 Days)
1

Recent News