Senior Specialist Shopper Marketing

Arlington County, VA (On-site)

$110K/yr – $115K/yrSenior Level2+ years expFull time

Posted 3 days ago

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Job Summary

Own and drive shopper marketing initiatives from strategy to execution, collaborating with cross-functional teams, managing budgets, and analyzing results to boost sales and brand awareness.

  • Lead development and execution of shopper campaigns
  • Monitor performance, derive insights, and optimize for impact

Job Description

Responsibilities

  • Execute shopper marketing strategies that drive sales and increase brand awareness
  • Collaborate with cross-functional teams to develop and execute shopper marketing campaigns
  • Manage budgets for shopper marketing initiatives
  • Monitor and analyze the effectiveness of shopper marketing campaigns and make recommendations for improvement
  • Conduct research and analysis to gain insights into consumer behavior and preferences
  • Stay up to date with industry trends and best practices in shopper marketing
  • Build and maintain relationships with key stakeholders, including retailers and vendors

Requirements

  • Bachelor’s Degree in business or related field required
  • At least 2 years of experience working with Customers, Sales, and HQ teams.
  • A creative & relentless problem solver
  • Ability to adapt nimbly and support others through complex situations
  • Comfortable navigating ambiguity and uncertainty
  • Ability to travel (10%)
  • Excel and PowerPoint skills; Graphic Design/Adobe Suite a plus

Benefits

  • Nestlé offers performance-based incentives and a competitive total rewards package, which includes a 401k with company match, healthcare coverage and a broad range of other benefits.

Marketing Team

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