Responsibilities

• Messaging & Positioning: Develop and maintain product messaging, value propositions, and persona-based copy across web, campaigns, and sales tools.
• Translate product capabilities into clear, outcome-driven language for target buyers at each stage of the funnel.
• Ensure messaging consistency across channels, and adapt core content for different formats, audiences, and products.
• Campaign & Launch Execution: Support product launches and feature releases with messaging, digital assets, and cross-functional coordination.
• Own deliverable tracking across launch checklists; flag risks and keep timelines on track.
• Develop campaign briefs, email copy, landing page content, and social posts for integrated campaigns.
• Manage multiple concurrent campaigns and launch workstreams without sacrificing quality or deadlines.
• Sales Enablement: Build and maintain sales assets: one-pagers, battle cards, pitch decks, FAQs, and objection-handling guides.
• Support sales onboarding with messaging, persona, and competitive training materials.
• Gather ongoing feedback from Sales and Customer Success to identify gaps and keep content current.
• Market & Customer Research: Conduct competitive and market research to inform positioning, messaging, and launch decisions.
• Use Claude, ChatGPT, and other AI tools to accelerate research synthesis and competitive intelligence.
• Deliver concise, actionable summaries to Product, Sales, and Marketing stakeholders.
• Support win/loss analysis, customer interviews, and persona development as directed.
• AI Productivity & Project Operations: Use Claude, ChatGPT, and AI-assisted workflows as standard practice for drafting, editing, and research.
• Maintain organized asset libraries, messaging documents, and project trackers for team visibility.
• Contribute to PMM templates and playbooks that help the team scale execution across multiple products.
• Manage workload proactively: prioritize independently, communicate progress, and surface blockers early.

Requirements

• 2-4 years of B2B SaaS marketing experience; product marketing, content, demand gen, or solutions marketing backgrounds all considered.
• Proven ability to manage multiple concurrent projects with strong timeline ownership and clear communication.
• Strong writer who can simplify complex topics and produce compelling copy for technical and business audiences.
• Hands-on experience with AI tools (Claude, ChatGPT, or similar) to accelerate research and content workflows.
• Cross-functional collaborator; comfortable partnering with Product, Sales, Customer Success, and Demand Gen.
• Data-curious; comfortable reviewing campaign or funnel metrics and translating findings into action.
• Familiarity with HubSpot, Salesforce, or similar CRM and marketing automation platforms.

Benefits

• PTO, Sick and Parental Leave
• Medical, Dental, and Vision Insurance
• 401(k) Plan
• Health Savings Account
• Life Insurance
• Employee Assistance Program